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Creative insights of industry experts to educate and inspire.

The Circle Is Now Open For New Members!

We are excited to announce that our exclusive mastermind program, The Circle, has opened its doors to new members. If you want to collaborate to solve challenges, identify opportunities and do your best work leveraging the input and experience of like-minded peers, this is your chance to be involved. If you are: A marketer who wants to demonstrate […]

What’s your Network Effect?

You’ve likely heard of the Network Effect – it’s a concept used to describe large scaling tech startups. It’s when adding additional users, adds to the value of that product to others. But how can you apply this concept to the way you work, to collaborate and get better outcomes? Think of the traditional example […]

Enrol In Our Free Workshop: Collaborate To Accelerate

Over the past few months I’ve been working on something big that I’m super passionate about and I’m excited to be able to share it with you! We are launching a free online workshop series called Collaborate to Accelerate, where I will take you through how you can use collaboration to do your best work. In […]

How To Get The Most From Your Email Marketing

Email marketing is undeniably one of the most effective marketing methods available. For that reason it’s a favourite tactic of marketers and is known for reasonable response rates whilst allowing you to talk directly to your own database. We recently had some very popular events on email marketing and I wanted to share some of […]

Why Competitions Are An Essential Acquisition Strategy

Everyone wants to be a winner. Whether it’s a friendly game of backyard cricket or a million dollar lottery draw, if you’re in it, you probably want to win it. There are psychological explanations for this innate competitiveness. According to some researchers, “‘competitiveness’ is a biological trait that co-evolved with the basic need for (human) […]

Are you learning passively or actively?

Have you ever considered how you learn? The majority of conferences and events are “passive learning events”. That is, they are events where the knowledge flows one way, from the stage to the audience. At Interactive Minds, we are the first to advocate for the value of educational events, after all it’s our background and […]

I made a mistake and it’s making me question customer expectations

I have known for a long time that the customer is always right. It’s something that I thank my high school and university days for, which is when I worked at Coles for many hours each week. Back then, there were no self-serve checkouts and after a few years on the registers myself I was […]

5 Things I’ve Learnt In My First Month Of Podcasting

My podcast went live a little over seven weeks ago and we’ve now got our first eleven episodes live. I was reflecting about the journey to date and thought I’d share some of my initial learnings over this period. Overall the process has been pretty smooth and problem free. We do have an audio agency working with […]

Interactive Minds Membership Is Open

Interactive Minds Membership is Officially Open!  We are so excited to open our membership for marketers who want to stay current, keep expanding their skills and knowledge and have the support of Interactive Minds on their journey! If you’re ready to focus your marketing efforts and to follow a plan to achieve real marketing results, then this is what you have […]

How To Turn Campaign Data Into Insights

Working in paid media, we’re collecting large amounts of data every day. We can see how different audiences interact with our ads, how they behave on our website, how long they stay, what and when they buy and where they go. But how do we generate powerful insights that drive action? Segmentation The key to […]

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