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Creative insights of industry experts to educate and inspire.

Digital Marketing Insights from Noah Kagan

Do you know Noah Kagan? He’s the founder of AppSumo, Sumo.com, King Sumo, Send Fox and FAM. Noah came to Australia in 2013 as our very first international keynote speaker at The Digital Summit. I’m a big fan of his work and I love the way he asks questions and hearing his marketing and business […]

The 7 Magic Ingredients for Event Success

We all know how effective events are for bringing together the industry, clients and stakeholders, but what started as an idea from the CEO can land in your lap as a lot of work! If you’re thinking of putting on an event in 2020 but aren’t sure where to start, you’re in the right place. […]

Membership Open To New Members This Week Only!

The Interactive Minds training program is currently open to new members for a limited time!  We are excited to announce that we have opened our marketing training program to new members for 5 days only – and we would love for you to join us! The Interactive Minds membership program has been designed specifically for […]

The Circle Is Now Open For New Members!

We are excited to announce that our exclusive mastermind program, The Circle, has opened its doors to new members. If you want to collaborate to solve challenges, identify opportunities and do your best work leveraging the input and experience of like-minded peers, this is your chance to be involved. If you are: A marketer who wants to demonstrate […]

What’s your Network Effect?

You’ve likely heard of the Network Effect – it’s a concept used to describe large scaling tech startups. It’s when adding additional users, adds to the value of that product to others. But how can you apply this concept to the way you work, to collaborate and get better outcomes? Think of the traditional example […]

Enrol In Our Free Workshop: Collaborate To Accelerate

Over the past few months I’ve been working on something big that I’m super passionate about and I’m excited to be able to share it with you! We are launching a free online workshop series called Collaborate to Accelerate, where I will take you through how you can use collaboration to do your best work. In […]

How To Get The Most From Your Email Marketing

Email marketing is undeniably one of the most effective marketing methods available. For that reason it’s a favourite tactic of marketers and is known for reasonable response rates whilst allowing you to talk directly to your own database. We recently had some very popular events on email marketing and I wanted to share some of […]

Why Competitions Are An Essential Acquisition Strategy

Everyone wants to be a winner. Whether it’s a friendly game of backyard cricket or a million dollar lottery draw, if you’re in it, you probably want to win it. There are psychological explanations for this innate competitiveness. According to some researchers, “‘competitiveness’ is a biological trait that co-evolved with the basic need for (human) […]

Are you learning passively or actively?

Have you ever considered how you learn? The majority of conferences and events are “passive learning events”. That is, they are events where the knowledge flows one way, from the stage to the audience. At Interactive Minds, we are the first to advocate for the value of educational events, after all it’s our background and […]

I made a mistake and it’s making me question customer expectations

I have known for a long time that the customer is always right. It’s something that I thank my high school and university days for, which is when I worked at Coles for many hours each week. Back then, there were no self-serve checkouts and after a few years on the registers myself I was […]

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