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Creative insights of industry experts to educate and inspire.

Consistency in your COVID-19 Communications

Like me, you’ve probably received heaps of emails from companies telling you what they are doing and how they are impacted around COVID-19. Some of these communications are relevant to me, but many are not. I wanted to take a look at a few of the communications I’ve received on this topic and in turn, […]

How Australian Marketers Can Prepare For Coronavirus

As Australia watches the rest of the world react to Coronavirus and wonders how it will affect our country, I want to share a few thoughts on how marketers can prepare for Coronavirus in their work. I want to state up front that I believe there is no reason for panic at this stage and […]

Metrics that Matter: A Guide to Email Marketing Metrics

Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes [1]. Although analysing open rates and unsubscribe percentages isn’t the most glamorous part of the job, these […]

Newsletter tip: what do you stand for?

I was reading Ann Handley’s recent newsletter and she shared some great tips about things that every email newsletter should include. The list started with (1) a clear niche and (2) a clear point of view within that niche. It got me thinking about my niche and point of view. Whilst these are pretty clear […]

Content Opportunities in 2020 Event Wrap up!

A big thank you to our brilliant speakers Izzie Kalajam, Luke Wheatley, Alissia Oddi and Sarah Mak for sharing their expertise and valuable knowledge at our recent event. This article aims to share some key points made at the event that you can take away and use. Izzie Kalajam from Deloitte Digital Our first speaker, […]

Inbox Zero in 2 days

Last week, I decided to purge my inbox. It had been bothering me for a while that my inbox had jumped from the level it was at for most of last year (a very manageable 160 emails) to around 260 emails over the holiday period and it felt like I was never going to get […]

My New To Do List system

I’m a big fan of planning and process, and having a good system for my tasks is no exception. Of the years I’ve used Trello, Todoist, Asana, paper to do lists and we’ve even designed our own Interactive Minds daily to do list. But this year I wanted more. I wanted to find a to […]

Digital Marketing Insights from Noah Kagan

Do you know Noah Kagan? He’s the founder of AppSumo, Sumo.com, King Sumo, Send Fox and FAM. Noah came to Australia in 2013 as our very first international keynote speaker at The Digital Summit. I’m a big fan of his work and I love the way he asks questions and hearing his marketing and business […]

The 7 Magic Ingredients for Event Success

We all know how effective events are for bringing together the industry, clients and stakeholders, but what started as an idea from the CEO can land in your lap as a lot of work! If you’re thinking of putting on an event in 2020 but aren’t sure where to start, you’re in the right place. […]

Membership Open To New Members This Week Only!

The Interactive Minds training program is currently open to new members for a limited time!  We are excited to announce that we have opened our marketing training program to new members for 5 days only – and we would love for you to join us! The Interactive Minds membership program has been designed specifically for […]

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