RECENT EVENT: SEPT 15th - Driving Growth through Data & Personalisation

Media diversification: Getting your mix right.

Buy Tickets  Single $85  –  Team (4 for 3) $255

Since Apple’s release of iOS 14.5 and fear of the cookie apocalypse, marketers have seen monumental shifts in consumer behaviour and media consumption. The brands that are succeeding are aggressively embracing and testing new media to leverage vast amounts of data from multiple sources. With an ever-expanding menu of channels, it’s time for all marketers to rethink their media mix for both short and long-term growth.

This blockbuster event will arm you with the required knowledge, insights and current statistics of the current performing channels for you to diversify your spend and achieve the perfect media mix in this multi-touch world.

Date
Wednesday 20th July 2022
8am – 10:30am
Location
The Grove on Level 32
480 Queen Street, Brisbane, 4000
Event Capacity
125
Attendees
Marketing and Digital Marketers.

Who is Speaking at the Event?

Kim Braganza

Brand Strategist

TikTok AUNZ

David Mooney

Lead Integrated Planner

BCM Group

Carla Mathisen

Agency Group Sales Manager ‑ Audio

Southern Cross Austereo

Kate Cook

Topic Moderator

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Our Event Partners

What Will We Cover?

Trends

Best Practice

Case Studies

Key Actions

TikTok
TikTok presents a game-changing opportunity for the digital marketing landscape. TikTok has surpassed Facebook and Google as the most popular destination on the internet with two billion downloads and one billion monthly active users. These numbers cannot be ignored and it has never been more important for brands to have an active presence on TikTok. Those who don’t risk irrelevance.

Streaming Audio
The share of audio services has continued to grow year on year. 62.7% of people 25-54 listen to commercial radio, when you add online radio and podcasting the audio ecosystem increases to 73.9%. With users opting into the ecosystem of paid audio services, this has presented an opportunity for advertisers to deliver targeted ads straight to the user. Audio services will play a crucial strategy as a cookieless future approaches.

Connected TV
It’s no secret there has been seismic shifts in linear-tv viewing. The rise of premiere content on streaming platforms has championed this with 60% of marketers have already begun to shift ad dollars from Traditional TV to Connected TV. For marketers, it’s never been more important to embrace Connected TV.

Join us!
Join some of the leading minds in marketing and media and discover how to boost your ROI through media synergies and smart creative decisions, reaching more consumers and embracing and excelling with new media channels.

What Will You Learn?

  • How to add new media into your marketing mix?
  • What is the right mix of budget allocation in order for me to drive the highest possible ROI?
  • How will different channels perform now and in the future?
  • Insights and numbers into Digital / Connected TV / Streaming Audio
  • What media opportunities you could be missing out on

Our Speakers

Kim Braganza:  Brand Strategist, TikTok AUNZ 

Kim is a marketing and brand strategist with a consumer & shopper insights specialty, most recently joining the TikTok rocket ship as a Brand Strategist in the Global Business Solutions team. She has previously held roles across insights, market development & strategy on both client-side & consultancy heading up Regional Insights across the Asia, Oceania, Africa region for Nestle Purina Petcare, and more recently working with Kantar Consulting across local and global brands in Australia from Colgate, Diageo & Pepsico to Blackmores, NAB, Selleys, Dyson & Red Rooster centered around unlocking growth & new market entry, as well as optimizing P2P, CX & UX across consumer and shopper experiences.

Carla Mathisen:  Agency Group Sales Manager ‑ Audio, SCA

Carla is a dedicated and passionate sales, media and partnership professional with +15 years experience. A natural leader who cultivates excellent stakeholder relationships, she often takes a process driven approach to work. Her career to date has enabled her the opportunity to develop a wide variety of skills covering sales, media, project management, client & stakeholder relationships, as well as negotiations and presentations.

Carla is currently an Agency Group Sales Manager at SCA, whose team works across local and national clients. With budgets of varying sizes, the Audio team delivers client solutions that meet campaign objectives utilising the vase suite of SCA’s audio products.

David Mooney:  Lead Integrated Planner, BCM Group

Dave is an experienced integrated strategist and brand planner. As the Integrated Planning Lead at BCM he has overseen successful media, marketing, and brand strategies for many national and international brands. Dave’s approach is grounded in understanding and mapping the customer journey to uncover the communications needs that helps connect channel and messaging. This approach ensures that communications strategies work hard to deliver results for the brands he works with.

In his role at BCM, Dave leads integrated planning projects grounded in analytics, search data, and consumer insights. Dave’s experience also extends into providing digital strategy services to clients across a broad range of communications touchpoints including digital projects, integrated campaigns, as well as clients’ enduring online assets such as websites, digital utility and web and mobile applications.

Event Inclusions

3x Experts

Networking

Q&A

Slides
  • The opportunity to network with attendees
  • Barista made coffee & tea will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • Each speaker will present for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end

Ticket Pricing

Individual Ticket

Standard Pricing
$85

Buy 3, get 1 free

Bring the team
$255

Early Bird Ticket

Save $10 on 1x standard individual ticket
$75

Early Bird – Buy 3, get 1 Free

Save $110 on 4x standard individual tickets
$225

Seminar Venue

The Grove

Inspiring Location
Peer Networking

The Interactive Minds Team

Greg Nelson

The New Curator

Alex Trinh

National Chapter Manager

Sam Horton

Event Coordinator

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