NEXT EVENT: JULY 20th - Media diversification: Getting your mix right

Media diversification: Getting your mix right


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Since Apple’s release of iOS 14.5 and fear of the cookie apocalypse, marketers have seen monumental shifts in consumer behaviour and media consumption. The brands that are succeeding are aggressively embracing and testing new media to leverage vast amounts of data from multiple sources. With an ever-expanding menu of channels, it’s time for all marketers to rethink their media mix for both short and long-term growth.

This blockbuster event will arm you with the required knowledge, insights and current statistics of the current performing channels for you to diversify your spend and achieve the perfect media mix in this multi-touch world.

Date
Wednesday 20th July 2022
8am – 10:30am
Location
The Grove on Level 32
480 Queen Street, Brisbane, 4000
Event Capacity
125
Attendees
Marketing and Digital Marketers.

Who is Speaking at the Event?

Elisa Kelsall

Channel Perspective

TikTok

Chris Platt

Agency Perspective

BCM

Carla Mathisen

Channel Perspective

Southern Cross Austereo

Kate Cook

Topic Moderator

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Our Event Partners

What Will We Cover?

Trends

Best Practice

Case Studies

Key Actions

TikTok
TikTok presents a game-changing opportunity for the digital marketing landscape. TikTok has surpassed Facebook and Google as the most popular destination on the internet with two billion downloads and one billion monthly active users. These numbers cannot be ignored and it has never been more important for brands to have an active presence on TikTok. Those who don’t risk irrelevance.

Streaming Audio
The share of audio services has continued to grow year on year. 62.7% of people 25-54 listen to commercial radio, when you add online radio and podcasting the audio ecosystem increases to 73.9%. With users opting into the ecosystem of paid audio services, this has presented an opportunity for advertisers to deliver targeted ads straight to the user. Audio services will play a crucial strategy as a cookieless future approaches.

Connected TV
It’s no secret there has been seismic shifts in linear-tv viewing. The rise of premiere content on streaming platforms has championed this with 60% of marketers have already begun to shift ad dollars from Traditional TV to Connected TV. For marketers, it’s never been more important to embrace Connected TV.

Join us!
Join some of the leading minds in marketing and media and discover how to boost your ROI through media synergies and smart creative decisions, reaching more consumers and embracing and excelling with new media channels.

What Will You Learn?

  • How to add new media into your marketing mix?
  • What is the right mix of budget allocation in order for me to drive the highest possible ROI?
  • How will different channels perform now and in the future?
  • Insights and numbers into Digital / Connected TV / Streaming Audio
  • What media opportunities you could be missing out on

Our Speakers

Elisa Kelsall:  Head of Partnerships, TikTok Australia 

Elisa Kelsall is the Head of Partnerships for TikTok Australia. With 16 years combined experience across marketing and sales roles in both tech and media in Australia, Japan and the UK, Elisa joined TikTok after 9 years at Google, where she most recently led the New Business team. Elisa has built her career working with marketers to demystify online video as more than just dogs on skateboards and as Head of Partnerships, she is responsible for leading the team of client partners who work directly with advertisers across a range of industry verticals. Her team’s mission is to inspire brands to lead with creativity in their marketing messages and drive results with their audiences.

Carla Mathisen:  Agency Group Sales Manager ‑ Audio, SCA

Carla is a dedicated and passionate sales, media and partnership professional with +15 years experience. A natural leader who cultivates excellent stakeholder relationships, she often takes a process driven approach to work. Her career to date has enabled her the opportunity to develop a wide variety of skills covering sales, media, project management, client & stakeholder relationships, as well as negotiations and presentations.

Carla is currently an Agency Group Sales Manager at SCA, whose team works across local and national clients. With budgets of varying sizes, the Audio team delivers client solutions that meet campaign objectives utilising the vase suite of SCA’s audio products.

Chris Platt:  Director Media & Engagement, BCM

Chris Platt has been working in agency for over 20 years, starting in digital through the dotcom boom of the late nineties and then progressing through media planning and buying as well as creative strategy roles in the UK and Australia. He is now the Director of Media and Engagement at BCM Group, a fully independent media, creative and digital agency based in Brisbane.

Event Inclusions

4x Experts

Networking

Q&A

Slides
  • The opportunity to network with attendees
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes.

Ticket Pricing

Early Bird Ticket

Save $10 on 1x standard individual ticket
$75

Early Bird – Buy 3, get 1 Free

Save $110 on 4x standard individual tickets
$225

Individual Ticket

Standard Pricing
$85

Buy 3, get 1 free

Bring the team
$255

Seminar Venue

The Grove

Inspiring Location
Peer Networking

The Interactive Minds Team

Greg Nelson

The New Curator

Alex Trinh

National Chapter Manager

Sam Horton

Event Coordinator

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