Kim Braganza: Brand Strategist, TikTok AUNZ
Kim is a marketing and brand strategist with a consumer & shopper insights specialty, most recently joining the TikTok rocket ship as a Brand Strategist in the Global Business Solutions team. She has previously held roles across insights, market development & strategy on both client-side & consultancy heading up Regional Insights across the Asia, Oceania, Africa region for Nestle Purina Petcare, and more recently working with Kantar Consulting across local and global brands in Australia from Colgate, Diageo & Pepsico to Blackmores, NAB, Selleys, Dyson & Red Rooster centered around unlocking growth & new market entry, as well as optimizing P2P, CX & UX across consumer and shopper experiences.
Carla Mathisen: Agency Group Sales Manager ‑ Audio, SCA
Carla is a dedicated and passionate sales, media and partnership professional with +15 years experience. A natural leader who cultivates excellent stakeholder relationships, she often takes a process driven approach to work. Her career to date has enabled her the opportunity to develop a wide variety of skills covering sales, media, project management, client & stakeholder relationships, as well as negotiations and presentations.
Carla is currently an Agency Group Sales Manager at SCA, whose team works across local and national clients. With budgets of varying sizes, the Audio team delivers client solutions that meet campaign objectives utilising the vase suite of SCA’s audio products.
David Mooney: Lead Integrated Planner, BCM Group
Dave is an experienced integrated strategist and brand planner. As the Integrated Planning Lead at BCM he has overseen successful media, marketing, and brand strategies for many national and international brands. Dave’s approach is grounded in understanding and mapping the customer journey to uncover the communications needs that helps connect channel and messaging. This approach ensures that communications strategies work hard to deliver results for the brands he works with.
In his role at BCM, Dave leads integrated planning projects grounded in analytics, search data, and consumer insights. Dave’s experience also extends into providing digital strategy services to clients across a broad range of communications touchpoints including digital projects, integrated campaigns, as well as clients’ enduring online assets such as websites, digital utility and web and mobile applications.