Driving Growth through Data & Personalisation

The next-generation marketer understands now more than ever that customers expect a truly personalised experience. Marketers are gaining invaluable insights into every touchpoint
essential to fully leverage their first-party data and the mark-tech or tech stacks available to them to better measure, optimise and apply insights from all their efforts to drive personalisation.

In this tactic-rich session, we will explore the inner workings of the data analytics that brands are using to develop a more comprehensive understanding of their customers, their prerequisites and the mark-tech solutions required to create relevant hyper-personalised experiences that will lead to higher customer retention, greater lifetime value and lower customer acquisition costs.

• The opportunity to network with attendees
• Barista made coffee & tea will be served during the networking time
• The audience will sit (theatre style) to listen to the presentations
• Each speaker will present for 20 minutes
• We will hold a panel Q&A (including audience questions) at the end