The next-generation marketer understands now more than ever that customers expect a truly personalised experience. Marketers are gaining invaluable insights into every touchpoint
essential to fully leverage their first-party data and the mark-tech or tech stacks available to them to better measure, optimise and apply insights from all their efforts to drive personalisation.
In this tactic-rich session, we will explore the inner workings of the data analytics that brands are using to develop a more comprehensive understanding of their customers, their prerequisites and the mark-tech solutions required to create relevant hyper-personalised experiences that will lead to higher customer retention, greater lifetime value and lower customer acquisition costs.
8am – 10:30am
480 Queen Street, Brisbane, 4000