NEXT EVENT: SEPT 15th - Driving Growth through Data & Personalisation

Driving Growth through Data & Personalisation

  Single $85  –  Team (4 for 3) $255

The next-generation marketer understands now more than ever that customers expect a truly personalised experience. Marketers are gaining invaluable insights into every touchpoint
essential to fully leverage their first-party data and the mark-tech or tech stacks available to them to better measure, optimise and apply insights from all their efforts to drive personalisation.

In this tactic-rich session, we will explore the inner workings of the data analytics that brands are using to develop a more comprehensive understanding of their customers, their prerequisites and the mark-tech solutions required to create relevant hyper-personalised experiences that will lead to higher customer retention, greater lifetime value and lower customer acquisition costs.

Date
Thursday 15th September 2022
8am – 10:30am
Location
The Grove on Level 32
480 Queen Street, Brisbane, 4000
Event Capacity
125
Attendees
Marketing and Digital Marketers.

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Our Event Partners

What Will We Cover?

Trends

Best Practice

Case Studies

Key Actions

Learn and hear success stories from brands and businesses that have successfully implemented hyper-personalisation marketing strategies. Our speakers will tackle personalisation from all angles including that of prerequisite tech stack integrations (AI and automation), data attribution and analytics, and multi-channel customer journey mapping.

Whether you are just starting on your personalisation journey or a seasoned pro, this event will help you close the gaps that are hindering your growth and identify new opportunities in data analytics and marketing technology.

What Will You Learn?

In this session, you will learn the following skills:

  • Ways to push your first-party data to new heights
  • Smarter segmentation of tech stacks for your customer journey
  • Different styles of personalisation and their effects on customer journeys
  • Techniques of technology used to create digital experiences that meet audiences where they are
  • Approach personalisation aligned with a more data-driven strategy
  • Methods for leveraging data for key customer insights

Event Inclusions

3x Experts

Networking

Q&A

Slides
  • The opportunity to network with attendees
  • Barista made coffee & tea will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • Each speaker will present for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end

Ticket Pricing

Individual Ticket

Standard Pricing
$85

Buy 3, get 1 free

Bring the team
$255

Early Bird Ticket

Save $10 on 1x standard individual ticket
$75

Early Bird – Buy 3, get 1 Free

Save $110 on 4x standard individual tickets
$225

Seminar Venue

The Grove

Inspiring Location
Peer Networking

The Interactive Minds Team

Greg Nelson

The New Curator

Alex Trinh

National Chapter Manager

Sam Horton

Event Coordinator

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