Email marketing has stood the test of time & still reigns supreme as the most effective marketing channel when it comes to delivering ROI. New technologies, phase-out of cookies & the rollout of iOS15 are rapidly altering the email landscape. With these changes comes the need for every marketer to keep their eDM strategies up to date & performing with precision.
If you want to develop a cutting-edge strategy and learn current 2021 best practices in email design, latest tech, functionality and trends, then this event is for you. This seminar will deep-dive into email strategy and real case studies and provide current tactics, insights and actionable steps to take back to your organisation.
Our expert speakers will tackle email marketing strategy from all directions. Whether you are sending thousands to millions of emails, these strategies will take your email campaigns to a higher level to ensure they continue to deliver results for years to come.
At this event you will learn:
- The latest acquisition, conversion and tracking techniques
- The impact the Apple ios 15 will have on email tracking
- How to effectively utilise first-party data and customer segmentation to drive a targeted profiling experience
- How to leverage automation and AI to drive efficiency and impactful content
- Current trends and innovations in design and content
- Cutting-edge techniques to increase open rates, deliverability and reach
This event will be held live, in-person in Brisbane’s CBD. Following COVID-19 protocol. Full refunds will be issued in event of any cancellations due to Covid-19 restrictions.
Don’t miss your chance to get these must-have digital marketing insights directly from your peers!
Meet Our Speakers
As marketers look towards a Cookie-less Future, it’s forced many to re-evaluate their customer retargeting and retention strategies. This session will outline how you can leverage first party data to help you brand market smarter across the entire customer lifecycle. Michael will also detail sophisticated segmentation techniques to ensure the right message is being sent to the right customer. He will also share some Customology research stats and insights and some best practice case studies of effective email marketing campaigns.
Ashley will provide email marketing tips, strategies, and tactics from a brand perspective. He will cover the key pillars of what successful email marketing looks like in 2021, including examples of well-known brands who are getting it right (and wrong). Ashley will also discuss the impact the upcoming Apple iOS 15 update will have on open rate tracking as well as what the future in that space might look like.
Jay is going to breakdown how he has built a successful B2B email marketing strategy for Easy Skill. He will take you through his email customer journey and share his winning formula of effectively utiliising automation, AI, segmentation and personalization to nurture and convert complex business leads.