Next event - Email Marketing Strategy in 2021 - Thu 23 Sept

What Effective Email Marketing Strategy Looks Like In 2021

Email marketing has stood the test of time & still reigns supreme as the most effective marketing channel when it comes to delivering ROI. New technologies, phase-out of cookies & the rollout of iOS15 are rapidly altering the email landscape. With these changes comes the need for every marketer to keep their eDM strategies up to date & performing with precision.

 

If you want to develop a cutting-edge strategy and learn current 2021 best practices in email design, latest tech, functionality and trends, then this event is for you. This seminar will deep-dive into email strategy and real case studies and provide current tactics, insights and actionable steps to take back to your organisation.

 

Our expert speakers will tackle email marketing strategy from all directions. Whether you are sending thousands to millions of emails, these strategies will take your email campaigns to a higher level to ensure they continue to deliver results for years to come.

At this event you will learn:

  • The latest acquisition, conversion and tracking techniques
  • The impact the Apple ios 15 will have on email tracking
  • How to effectively utilise first-party data and customer segmentation to drive a targeted profiling experience
  • How to leverage automation and AI to drive efficiency and impactful content
  • Current trends and innovations in design and content
  • Cutting-edge techniques to increase open rates, deliverability and reach

 

This event will be held live, in-person in Brisbane’s CBD. Following COVID-19 protocol.  Full refunds will be issued in event of any cancellations due to Covid-19 restrictions.

Don’t miss your chance to get these must-have digital marketing insights directly from your peers!

 

Meet Our Speakers

Michael Barnard, General Manager
Customology 

As marketers look towards a Cookie-less Future, it’s forced many to re-evaluate their customer retargeting and retention strategies. This session will outline how you can leverage first party data to help you brand market smarter across the entire customer lifecycle. Michael will also detail sophisticated segmentation techniques to ensure the right message is being sent to the right customer. He will also share some Customology research stats and insights and some best practice case studies of effective email marketing campaigns.

 

Ashley Debenham, Group Marketing & Communications Manager
Etax

Ashley will provide email marketing tips, strategies, and tactics from a brand perspective.  He will cover the key pillars of what successful email marketing looks like in 2021, including examples of well-known brands who are getting it right (and wrong). Ashley will also discuss the impact the upcoming Apple iOS 15 update will have on open rate tracking as well as what the future in that space might look like.

 

Jay Ramanah, Managing Director
Easy Skill

Jay is going to breakdown how he has built a successful B2B email marketing strategy for Easy Skill.  He will take you through his email customer journey and share his winning formula of effectively utiliising automation, AI, segmentation and personalization to nurture and convert complex business leads.

 

 

Michael Barnard

General Manager

Customology

Ashley Debenham

Group Marketing & Communications Manager

Etax

Jay Ramanah

Managing Director

Easy Skill

4th Speaker TBC

Event MC

Kate Cook

Data & Analytics Lead

The Luminery

Event Details

8am – 10:30am, Thursday 23 Sept 2021
The Grove, Level 32, 480 Queen Street, Brisbane, 4000

Inclusions

  • The opportunity to network with attendees (8:00 – 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes.

Book Your Ticket

Covid Safe

The safety of our guests, speakers and staff remains a top priority. To ensure we are operating in a Covid Safe environment we kindly ask that you:

  • Stay at home and do not attend the event if you are unwell or have a cough, fever, sore throat, fatigue or shortness of breath
  • Maintain physical distancing requirements during the event, this is the responsibility of all attendees
  • Adhere to proper hygiene protocols including washing hands and use of sanitiser on entry (and as required)
  • Any individuals who are have been in the hot spot locations indicated on the Public Health alerts should not attend the event and immediately self-quarantine and contact 13 Health

Click here for public health alerts

Our Partners

Our latest updates

Get news and industry updates sent straight to your inbox to help you stay up to date (and be a marketing rockstar!)