What Effective Email Marketing Strategy Looks Like In 2021 (SOLD OUT)

Email marketing has stood the test of time & still reigns supreme as the most effective marketing channel when it comes to delivering ROI. New technologies, phase-out of cookies & the rollout of iOS15 are rapidly altering the email landscape. With these changes comes the need for every marketer to keep their eDM strategies up to date & performing with precision.

Thursday 23 September 2021
8am – 10:30am
Event Size
Between 75-125
COVID Refund guarantee?
Yes, full refund on lockdown.
Marketing and Digital Marketers.
COVID Safe practices
Social distancing
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Who is Speaking at the Event?

Michael Barnard

General Manager


Jess McMahon

Email Marketing Lead

Reload Media

Ashley Debenham

Group Marketing & Communications Manager


Pierre Bussy

Co Founder

Easy Skill

What will we cover?


Best Practice

Case Studies

Key Actions
If you want to develop a cutting-edge strategy and learn current 2021 best practices in email design, latest tech, functionality and trends, then this event is for you. This seminar will deep-dive into email strategy and real case studies and provide current tactics, insights and actionable steps to take back to your organisation.

Our expert speakers will tackle email marketing strategy from all directions. Whether you are sending thousands to millions of emails, these strategies will take your email campaigns to a higher level to ensure they continue to deliver results for years to come.

What will you learn?

  • The latest acquisition, conversion and tracking techniques
  • The impact the Apple iOS 15 will have on email tracking
  • How to effectively utilise first-party data and customer segmentation to drive a targeted profiling experience
  • How to leverage automation and AI to drive efficiency and impactful content
  • Current trends and innovations in design and content
  • Cutting-edge techniques to increase open rates, deliverability and reach

Don’t miss your chance to get these must-have digital marketing insights directly from your peers!

Event Inclusions

4x Experts



  • The opportunity to network with attendees
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes.
  • A copy of the presentations post-event
  • Attendee list

Speaker Bios

General Manager

As marketers look towards a Cookie-less Future, it’s forced many to re-evaluate their customer retargeting and retention strategies. This session will outline how you can leverage first party data to help you brand market smarter across the entire customer lifecycle. Michael will also detail sophisticated segmentation techniques to ensure the right message is being sent to the right customer. He will also share some Customology research stats and insights and some best practice case studies of effective email marketing campaigns.


Email Marketing Lead

In 2021, the success of email marketing hinges on leveraging concrete engagement across owned channels and meeting subscribers on a channel that works for them. Jess will tell you how to build an effective email marketing strategy that moves beyond the inbox and brings together tactics across email & SMS automation. In preparing for the new landscape of post iOS15 world, she will share with you her recommended approach for using paid channels to build a qualified email database and using email database to enrich ad audiences, along with the steps you can take to keep your database healthy and benchmark your email marketing performance.


Group Marketing & Communications Manager

Ashley will provide email marketing tips, strategies, and tactics from a brand perspective.  He will cover the key pillars of what successful email marketing looks like in 2021, including examples of well-known brands who are getting it right (and wrong). Ashley will also discuss the impact the upcoming Apple iOS 15 update will have on open rate tracking as well as what the future in that space might look like.



Pierre is going to breakdown how he has built a successful B2B email marketing strategy for Easy Skill.  He will take you through his email customer journey and share his winning formula of effectively utilising automation, AI, segmentation and personalisation to nurture and convert complex business leads.

Event MC

Kate Cook

Data & Analytics Lead

The Lumery

Ticket Pricing

Ticket sales have closed.

  • Early Bird – $75 (Ends Thursday 4th Nov!)
  • Standard Price – $85
  • Buy 3, get 1 free – $225

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Seminar Venue

The Grove

Inspiring Location
Peer Networking


This event will be held live, in-person in Brisbane’s CBD. Following COVID-19 protocol.  Full refunds will be issued in event of any cancellations due to Covid-19 restrictions.

The safety of our guests, speakers and staff remains a top priority. To ensure we are operating in a Covid Safe environment we kindly ask that you:

  • Stay at home and do not attend the event if you are unwell or have a cough, fever, sore throat, fatigue or shortness of breath
  • Maintain physical distancing requirements during the event, this is the responsibility of all attendees
  • Adhere to proper hygiene protocols including washing hands and use of sanitiser on entry (and as required)
  • Any individuals who are have been in the hot spot locations indicated on the Public Health alerts should not attend the event and immediately self-quarantine and contact 13 HEALTH

Click here for public health alerts.

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