As marketers look towards a Cookie-less Future, it’s forced many to re-evaluate their customer retargeting and retention strategies. This session will outline how you can leverage first party data to help you brand market smarter across the entire customer lifecycle. Michael will also detail sophisticated segmentation techniques to ensure the right message is being sent to the right customer. He will also share some Customology research stats and insights and some best practice case studies of effective email marketing campaigns.
Email Marketing Lead
In 2021, the success of email marketing hinges on leveraging concrete engagement across owned channels and meeting subscribers on a channel that works for them. Jess will tell you how to build an effective email marketing strategy that moves beyond the inbox and brings together tactics across email & SMS automation. In preparing for the new landscape of post iOS15 world, she will share with you her recommended approach for using paid channels to build a qualified email database and using email database to enrich ad audiences, along with the steps you can take to keep your database healthy and benchmark your email marketing performance.
Group Marketing & Communications Manager
Ashley will provide email marketing tips, strategies, and tactics from a brand perspective. He will cover the key pillars of what successful email marketing looks like in 2021, including examples of well-known brands who are getting it right (and wrong). Ashley will also discuss the impact the upcoming Apple iOS 15 update will have on open rate tracking as well as what the future in that space might look like.
Pierre is going to breakdown how he has built a successful B2B email marketing strategy for Easy Skill. He will take you through his email customer journey and share his winning formula of effectively utilising automation, AI, segmentation and personalisation to nurture and convert complex business leads.