2021 Marketing Strategies Uncovered

Upcoming Event: Wednesday 17th March |  8:00am-10:30am | Brisbane CBD

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We are back! It has never been a more important time for marketers to focus in on what matters. Wouldn’t you love to gain some insight into what that means for digital marketers across various industries right now?

As we are all adapt to the times, focus on what counts and market through uncertainty, some marketers are working leaner and smarter, many are doing more with less and some are focussed on growth and opportunity. At this event, we lift the covers on how digital marketers are taking 2021 in their stride. We’ll hear about their approach, where they see marketing opportunities and what’s changed in the last 12 months.

Our Speakers Will Cover

• Their key focus areas
• How they are working smarter in 2021
• The digital tools and opportunities they are excited about
• What they and their companies are doing differently

This event will be held live, in-person in Brisbane’s CBD. Following COVID-19 protocol the event is capped at 100 attendees.  Early bird tickets are on sale now. Buy 3 get 1 free group discount is only available for a limited number of tickets and will become unavailable once sold out.

Don’t miss your chance to get these unique insights whilst coming face-to-face with your peers at a special industry reunion! Book your early bird ticket now or find out about a 2021 Annual Pass.

Meet Our Speakers

Rachel Suzannah Ford, Marketing Manager, TradeTools
Rachel will share how TradeTools are embracing 2021 after a huge increase in online and in-store transactions in the last year. You’ll find out what she’s focussed on now and how more sales have encouraged a ‘back to basics’ approach.

Joshua Cocks, Digital Media Manager, Compare The Market
Hear how marketing teams at Compare The Market have adopted the agile framework to help overcome new challenges that have arisen since 2020. Joshua will share what’s changed and what hasn’t and he will discuss his thoughts on the pending changes for Apple and Facebook.

Jake Falkinder, Digital Marketing Director, Boardriders Group (includes Billabong, Quiksilver, Roxy & more)
Jake will share how Boardriders Group is approaching their digital strategy this year. He’ll talk about their expanded focus on content, utilising centralised data and adapting with changing consumer environments.

Jeanna Manifold, Head of Studio, Southern Cross Austereo
Jeanna from The Studio at SCA will show how COVID-19, changing consumer habits and innovations in ad-tech have led to the “golden age of audio”. This age old medium is now more ubiquitous than ever, and provides a unique opportunity for brands to trigger emotion and action. She will share insights from a case study about how a client, who has traditionally always used visual media channels, was able to layer different audio platforms to improve campaign effectiveness.

Event Details

8am – 10:30am, 17th March 2021
The Grove, Level 32, 480 Queen Street, Brisbane, 4000

Inclusions

– The opportunity to network with attendees (8:00 – 8:30am)
– Tea, coffee and a light snack will be served during the networking time
– The audience will sit (theatre style) to listen to the presentations
– We will have four speakers each presenting for 20 minutes
– We will hold a panel Q&A (including audience questions) at the end
– All attendees will automatically enter our business card draw on the day to have a chance to win great prizes.