Social media is a key channel in many marketing plans and it experiences perhaps the highest rate of change of them all. How are you adjusting your social media strategy to accommodate changes across these platforms?
At this event, we explore the latest in social media advertising. You’ll find out how to get the most from your ad budget, how to best leverage the targeting capabilities of these platforms and what creative is getting the most cut through.
Our speakers will share how they use paid social media in conjunction with their organic presence and how they decide what content and ad types to use where. Plus, see what reporting organisations have in place to track and deliver results.
Whether you are in B2B or B2C, if social media forms part of your marketing strategy, make sure you don’t miss this event. Book your ticket now.
Katherine Grace, Digital Optimisation Manager, QSuper
Katherine will share how QSuper use paid social media for awareness and acquisition, plus engagement of existing members. Find out the role that paid social media plays in the broader digital marketing ecosystem, how LinkedIn is being explored for a B2B angle in the business and how the team manages the constant change in this channel.
Joshua Cocks, Digital Media Manager, Compare The Market
Joshua will take you through his performance driven approach to social media advertising and explain how he appeals to the mindset of people on social. He’ll also share his proven framework for social media performance which has resulted in performance success for a variety of clients and markets.
Adele Bevacqua, Social Media Specialist, Expedia
Is organic social dead? No way! Can it work hand-in-hand with paid social to give you maximum bang for your marketing budget buck? You bet! Sharing insights from her work for leading Australian travel brands Wotif and lastminute.com.au, Adele will cover the strategic approach in championing organic content and how it works hard alongside paid social campaigns to deliver meaningful business results. Hear practical tips for creating content that cuts through and her hot tips for the tools and processes utilised by the award-winning Wotif team, who were recently recognised at the Social Media Marketing Institute Awards as the Best Corporate Social Media Team in Australia.
Tom Evans, Managing Director, Audience Group
Tom will draw on over 20 years media experience to share the paid social opportunities and approaches that work. Find out the do’s and don’ts of ad targeting, how to get the most out of your creative and how to get the reach for your social campaign right.
Early bird tickets end on Wednesday 18th September or earlier if the allocation has been exhausted. Buy 3 get 1 free group discount is only available for a limited number of tickets and will become unavailable once sold out.
Katherine has a 12 year career working in advertising and client side in Financial Services. She spent the first 7 years in advertising agencies (Decoder and Y&R), then made the switch to client side in 2014. Her experience spreads across Digital Paid Media, Community Management, Brand, advertising and direct marketing. Now Digital Optimisation Manager managing Paid Social, SEM, Display.
Joshua has 10 years of working in digital marketing and advertising, website management and optimisation, and eCommerce. In his role at Compare The Market Joshua manages digital paid media channels including PPC, social media, online video, display, and online advertising partnerships.
Adele has been in the industry for over seven years, working in marketing at the QUT Business School, managing global social accounts at ACCA in London and now at Expedia, co-leading the day-to-day social happenings for two of Australia’s favourite online travel brands. She has specialised in social media for the majority of her career, and is particularly passionate about the connection between paid and organic social. Working across two brands, she knows the heavy lifting that goes on down in the trenches of social media, and is involved in the high level strategy that’s required to pull off a successful campaign.
Adele is a Mum of an 18 month old daughter and a 2 ½ year old fur baby, and is also an abstract artist (@adelebevacqua) stocked at the Modern Furniture Store around Brisbane.
Tom Evans is the Managing Director of Audience Group, where he leads a full-service, data driven media agency. He helps companies transform the data being generated by their business and connect it to their media buying & planning; unlocking the value in their data for more effective media buying.
With a background in technology and a career in advertising spanning 20 years in Australia and the UK, Tom has worked across most industry categories and led teams working on some of the world’s biggest and smallest brands. He knows from his experience that a lot of advertising is wasted and so takes an evidence based approach to advertising, providing clients with confidence and forecasting the outcome of their investment with more certainty.
Tom is a Dad to two young children, a travel lover, football (soccer) fan and foodie.