Manesh Ram, Digital Marketing Strategist – Milk Agency
Manesh will breakdown the Cookie Apocalypse; what has happened, where we are and where we are headed. He will give his tips to how marketers, businesses and agencies how to adapt and adjust their strategies to continue to drive growth and scale.
Catherine Spalding, Marketing Manager – Smith’s Lawyers
Catherine will share how she has turned the Cookie Apocalypse into an opportunity for Smith’s Lawyers and provide insights of how she has been able to gain leverage and maintain competitiveness with first-party cookie strategies and creative ad optimisation tactics. She will also give her tips for how small businesses can further safeguard and prepare themselves for the further implications and updates to come.
Luke Chapman, Digital Marketing Officer, QUTeX – Queensland University of Technology
Luke will breakdown how he has navigated the recent changes and the opportunities that he has turned to across Facebook, LinkedIn and beyond. He will share his top-of-the-funnel approach, how he looks to target customers and why diversification is key.
Kevin Nugegoda, Solution Architect – The Lumery (From Melbourne to be Zoom’d in)
Kevin will discuss the customer identity lifecycle and how the recent cookie changes have impacted the integrity of digital identification. He will deep dive into key core future growth functions such as how Optimisation & Personalisation strategies will have to adapt to the new normal of persistently anonymous visitors or those using ‘fake email’ login providers such as ‘Sign in with Apple’.
A few of Kevin’s articles he has written on the topic: