Elise Meakin: Manager; Creative, Social & Digital Media
As the Creative, Social and Digital Media Manager for Queensland Health Elise will share how she transformed the organisations social and digital media presence enabling the department to better harness online platforms to influence positive behaviour change within the community. Elise will breakdown her approaches and insights into curating Queensland Health’s comprehensive content strategy across multiple channels including launching and hosting a podcast. She will also provide an overview of the tools, metrics, and data insights she uses to measure effective engagement.
Jarrod Price: Head of Brand & Product Marketing
When it comes to content marketing it is so easy to jump straight into the fun stage of generating content ideas. Unfortunately, this is the fastest way to end up making cat videos for YouTube or dance challenge videos for TikTok without having any idea why. Defining your content marketing strategy is crucial in being able to develop effective content marketing. This session will help you to understand the key component of a content marketing strategy and how to go about bringing them to life.
Kurt Sanders: Director of Strategy
The Content Division
Kurt is the director of strategy at Brisbane content agency The Content Division. He has chalked up nearly two decades of experience as a journalist, marketing strategist, workshop facilitator and public speaker. Kurt will define what being a great content marketer means in 2021:
- Why content people need to be T-shaped marketers
- Why content folk need to understand their place in (or not in) a strategy
- Case study: How to use content strategically to shift the dial for a business
Liz Ballantyne: Senior Marketing Coordinator
Guide Dogs Queensland
As one of the Senior Marketers at Guide Dogs Qld, Liz will share how Guide Dogs’ content marketing efforts play a vital role in both their customer retention and acquisition strategy. She will also outline the importance of making content accessible and inclusive, and highlight her tips and techniques to improve content accessibility.