All Roads Lead to Content Marketing (SOLD OUT)

Content marketing generates greater than three times as many leads as outbound marketing and costs 62 percent less. Seventy percent of people would rather get information about a company or learn something from an article or blog post than from a traditional advertisement (Content Marketing Institute). With trends like these, a well-thought-out content marketing strategy will make all the difference in 2022.

If you want to learn how to build, plan, optimise and create all forms of content including influencer, blogs, video;  that will engage your audiences and grow your brand, this is the event for you. You will hear about the latest trends, effective social media distribution tactics and winning content strategies you can apply to your marketing strategy.

Whether you are devising a content plan or looking to amplify your strategy, our speakers will inform and educate from all perspectives, including brand, agency, platform, B2B and B2C as well as content marketing strategy.

• Winning content strategies, examples, case studies
• Content marketing best practice and optimisation
• Effective content distribution channel strategies
• How content marketing is structured within their marketing strategies and the benefits of agency versus in-house
• The best tools, metrics, and technology to measure content effectiveness and ROI

Elise Meakin: Manager; Creative, Social & Digital Media
Queensland Health 

As the Creative, Social and Digital Media Manager for Queensland Health Elise will share how she transformed the organisations social and digital media presence enabling the department to better harness online platforms to influence positive behaviour change within the community.  Elise will breakdown her approaches and insights into curating Queensland Health’s comprehensive content strategy across multiple channels including launching and hosting a podcast.  She will also provide an overview of the tools, metrics, and data insights she uses to measure effective engagement.

Jarrod Price: Head of Brand & Product Marketing
RACQ

When it comes to content marketing it is so easy to jump straight into the fun stage of generating content ideas. Unfortunately, this is the fastest way to end up making cat videos for YouTube or dance challenge videos for TikTok without having any idea why. Defining your content marketing strategy is crucial in being able to develop effective content marketing. This session will help you to understand the key component of a content marketing strategy and how to go about bringing them to life.

Kurt Sanders: Director of Strategy
The Content Division

• Why content people need to be T-shaped marketers
• Why content folk need to understand their place in (or not in) a strategy
• Case study: How to use content strategically to shift the dial for a business

Liz Ballantyne: Senior Marketing Coordinator
Guide Dogs Queensland

As one of the Senior Marketers at Guide Dogs Qld, Liz will share how Guide Dogs’ content marketing efforts play a vital role in both their customer retention and acquisition strategy. She will also outline the importance of making content accessible and inclusive, and highlight her tips and techniques to improve content accessibility.

The safety of our guests, speakers and staff remains a top priority. To ensure we are operating in a COVID Safe environment we kindly ask that you:

• Stay at home and do not attend the event if you are unwell or have a cough, fever, sore throat, fatigue or shortness of breath
• Maintain physical distancing requirements during the event, this is the responsibility of all attendees
• Adhere to proper hygiene protocols including washing hands and use of sanitiser on entry (and as required)
• Any individuals who are have been in the hot spot locations indicated on the Public Health alerts should not attend the event and immediately self-quarantine and contact 13 HEALTH

See the Queensland Health website for public health alerts.

Refunds on COVID lockdowns

Full refunds will be issued in event of any cancellations due to COVID-19 restrictions.