The Future of Search

“Search”

• What is Search in 2024. What is Search evolving into? (“Pageless”)
• How can I create content to fit changes in how people are searching for information.

Current Industry Practice

Search Engine Optimisation & Search Engine Marketing

• SEM/SEO: What is working, what is not?
• Recent changes to Search Engine algorithms you must know.
• Current industry tactics. “Hyperlocalism”, “Rich Snippets”, etc.

Search & Artificial Intelligence

Prompt Search, AI-driven content & marketing optimisation.

• How are people using AI prompts for support their marketing efforts in relation to search. (topic ideation, keyword analysis, pattern analysis, copy writing)
• How does AI change the roles around Marketing. Are copywriters now editors?
• Risk and Opportunities for better Marketing performance?

Getting Results: Reporting and Attribution

Reporting & Attribution

• How should I be measuring success?
• What training should companies be looking at to support the transition?
• What sort of results should I expect?
• How do you know if it is worth it?

We will be unpacking the evolving landscape of search in 2024 and beyond, exploring the redefined concept of search, and looking at current industry practices for content creation. This event is set to delve into the shifting dynamics of SEO & SEM strategies and uncover how AI revolutionises search algorithms and user experiences. 

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• The opportunity to network with attendees
• Barista made coffee & tea will be served during the networking time
• The audience will sit (theatre style) to listen to the presentations
• Each speaker will present for 20 minutes