The Future of Search

In an era where the dynamics of digital search are rapidly evolving, staying ahead of the curve is more crucial than ever. Save the date and join us for our upcoming seminar exploring the topic The Future of Search: 2024 and Beyond.

“Search”

  • What is Search in 2024. What is Search evolving into? (“Pageless”)
  • How can I create content to fit changes in how people are searching for information.

Current Industry Practice

Search Engine Optimisation & Search Engine Marketing

  • SEM/SEO: What is working, what is not?
  • Recent changes to Search Engine algorithms you must know.
  • Current industry tactics. “Hyperlocalism”, “Rich Snippets”, etc.

Search & Artificial Intelligence

Prompt Search, AI-driven content & marketing optimisation.

  • How are people using AI prompts for support their marketing efforts in relation to search. (topic ideation, keyword analysis, pattern analysis, copy writing)
  • How does AI change the roles around Marketing. Are copywriters now editors?
  • Risk and Opportunities for better Marketing performance?

Getting Results: Reporting and Attribution

Reporting & Attribution

  • How should I be measuring success?
  • What training should companies be looking at to support the transition?
  • What sort of results should I expect?
  • How do you know if it is worth it?

Step into the future of digital search with us!

Morning Seminar

We will be unpacking the evolving landscape of search in 2024 and beyond, exploring the redefined concept of search, and looking at current industry practices for content creation. This event is set to delve into the shifting dynamics of SEO & SEM strategies and uncover how AI revolutionises search algorithms and user experiences. 

Trends

Best Practice

Case Studies

Key Actions
Date
Thursday, 16 May 2024
8am – 10:30am
Location
The Grove on Level 32
480 Queen Street, Brisbane, 4000
Event Capacity
200
Attendees
Marketing and Digital Marketers.
Individual Ticket
$85 ex GST
Team Ticket
$255 (4 for 3) ex GST
Seminar Recording Only NEW
$35 ex GST

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Event Inclusions

4x Experts

Networking

Q&A

Slides
  • The opportunity to network with attendees
  • Barista made coffee & tea will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • Each speaker will present for 20 minutes
Q & A?
For this event there will be no audience Q & A. However, the speakers will be available after the event for any direct questions you may have.

 

Seminar Venue

The Grove

Inspiring Location
Peer Networking

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