The Future of Search

In an era where the dynamics of digital search are rapidly evolving, staying ahead of the curve is more crucial than ever. Save the date and join us for our upcoming seminar exploring the topic The Future of Search: 2024 and Beyond.

Thursday, 16 May 2024
8am – 10:30am
The Grove on Level 32
480 Queen Street, Brisbane, 4000
Individual Ticket
$85 ex GST
Team Ticket
$255 (4 for 3) ex GST
Seminar Recording Only NEW
$35 ex GST

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Who is Speaking?

Seminar topics?

  • What is Search in 2024
  • Current Industry Practice
  • Search & Artificial Intelligence
  • Getting Results: Reporting and Attribution


Renee Stopps

Sales Director – Microsoft Advertising

AI in action for advertisers

  • The rise of generative AI
  • What we saw in Australia with Copilot in Bing
  • How Generative AI is being used across marketing and communications
  • The rise of multimodality

Renee Stopps is an accomplished sales and marketing leader with over 20 years of industry experience. As a culture and transformational leader, she excels at building, managing, and growing high-performing teams. Renee currently holds a leadership position in the ANZ sales business for Microsoft Advertising, where she collaborates with large corporate global clients and agencies.

Microsoft Advertising provides intelligent advertising solutions that empower businesses to achieve more. Through its extensive advertising network, the platform enables marketers to connect with millions of people across search, native, and display ads, offering innovative tools that drive brand growth and customer engagement.

Bharat Tarachandani

Global Director – AdTech – XPON

How Search Advertising is Changing.

  • AI: Reporting and audience segmentation & activation
  • Machine learning innovations in conversion
  • Living in a Privacy First world
  • The impact of Google Chrome turning off Cookies

Bharat brings over 10 years of experience working with global marketing networks like Dentsu Aegis Network and GroupM. Now, he leads the enablement of the Google Marketing Platform at XPON Technologies. His passion lies in helping brands seamlessly integrate and leverage their marketing technology platforms to drive media effectiveness and achieve better business outcomes.

XPON is a marketing technology company focused on helping businesses better understand their customer data and leverage it for exponential growth. Their mission is to modernise marketing and customer experience.

Jake Falkinder

Chief Marketing Officer – Entertainment Group

Search Marketing Highway Patrol: Tips To Avoid Getting Stuck in Traffic.

  • The role of Search Marketing in our customer lifecycle
  • How different generations are searching for information in 2024
  • Organic + Paid Search. The formula that’s working for us
  • To bid on brand, or not to bid on brand, that is the question

Jake is an award-winning Marketer with a history of achieving business growth. One of the lucky ones who has a career doing the things he loves most as Chief Marketing Officer for Travel, Leisure & Entertainment companies.

Entertainment Group is well-known for the iconic Entertainment Book. In 2019 the organisation evolved to become The Entertainment App, a Membership-based mobile app. The Entertainment Group offers a premium lifestyle and rewards platform, providing Australians and New Zealanders with unbeatable household savings for the past 30 years whilst raising funds for community fundraisers. Their ethos of the Entertainment Group is to give, get and share. They give back to communities, get access to exclusive benefits, and share meaningful moments. To date, they have raised over $100M for fundraisers and have supported many thousands of local businesses on our journey thus far.

Wayne O’Brien

Co-Founder –

Search Evolving: The growing importance of Social

  • Search is no longer a silo
  • How social helps search
  • Driving search activity through social media
  • The importance of brand content

Wayne is an integrated senior marketer and digital media specialist focused on growing businesses through relationships. With experience across both client and agency environments, I thrive in fast paced environments with a direct focus where my customer centric approach, coupled with strong project and stakeholder management skills drive results. is a platform that helps everyone increase their reach and influence online using their professional social media. We are bringing the best of social selling practice that is only usually affordable by large organisations and giving it to everyone.

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General themes


  • What is Search in 2024. What is Search evolving into? (“Pageless”)
  • How can I create content to fit changes in how people are searching for information.

Current Industry Practice

Search Engine Optimisation & Search Engine Marketing

  • SEM/SEO: What is working, what is not?
  • Recent changes to Search Engine algorithms you must know.
  • Current industry tactics. “Hyperlocalism”, “Rich Snippets”, etc.

Search & Artificial Intelligence

Prompt Search, AI-driven content & marketing optimisation.

  • How are people using AI prompts for support their marketing efforts in relation to search. (topic ideation, keyword analysis, pattern analysis, copy writing)
  • How does AI change the roles around Marketing. Are copywriters now editors?
  • Risk and Opportunities for better Marketing performance?

Getting Results: Reporting and Attribution

Reporting & Attribution

  • How should I be measuring success?
  • What training should companies be looking at to support the transition?
  • What sort of results should I expect?
  • How do you know if it is worth it?

Step into the future of digital search with us!

Morning Seminar

We will be unpacking the evolving landscape of search in 2024 and beyond, exploring the redefined concept of search, and looking at current industry practices for content creation. This event is set to delve into the shifting dynamics of SEO & SEM strategies and uncover how AI revolutionises search algorithms and user experiences. 


Best Practice

Case Studies

Key Actions
Thursday, 16 May 2024
8am – 10:30am
The Grove on Level 32
480 Queen Street, Brisbane, 4000
Event Capacity
Marketing and Digital Marketers.
Individual Ticket
$85 ex GST
Team Ticket
$255 (4 for 3) ex GST
Seminar Recording Only NEW
$35 ex GST

Buy Tickets   Buy Seminar Recording

Event Inclusions

4x Experts



  • The opportunity to network with attendees
  • Barista made coffee & tea will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • Each speaker will present for 20 minutes
Q & A?
For this event there will be no audience Q & A. However, the speakers will be available after the event for any direct questions you may have.


Seminar Venue

The Grove

Inspiring Location
Peer Networking

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