Marketing training and events


Join a marketing mastermind group that comes together on a regular basis and allows senior marketers to have a close network of peers to collaborate with and get personalised input on challenges and opportunities.

Ongoing Marketing Training

We provide ongoing training and support to help marketers to do their best work. Ensure your knowledge and skills are up to date and that you have a plan to make your hard work count.


Interactive Minds has aided my transition into a marketing role by helping me to stay up-to-date with marketing approaches and trends in the industry. It’s really helpful to hear about best practice strategies from marketers locally and abroad.

Jessica Lunney
Social Media Manager | EY


Consistency in your COVID-19 Communications

Like me, you’ve probably received heaps of emails from companies telling you what they are doing and how they are impacted around COVID-19. Some of these communications are relevant to me, but many are not. I wanted to take a look at a few of the communications I’ve received on this topic and in turn, […]

How Australian Marketers Can Prepare For Coronavirus

As Australia watches the rest of the world react to Coronavirus and wonders how it will affect our country, I want to share a few thoughts on how marketers can prepare for Coronavirus in their work. I want to state up front that I believe there is no reason for panic at this stage and […]

Metrics that Matter: A Guide to Email Marketing Metrics

Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes [1]. Although analysing open rates and unsubscribe percentages isn’t the most glamorous part of the job, these […]

Newsletter tip: what do you stand for?

I was reading Ann Handley’s recent newsletter and she shared some great tips about things that every email newsletter should include. The list started with (1) a clear niche and (2) a clear point of view within that niche. It got me thinking about my niche and point of view. Whilst these are pretty clear […]


Enter the minds of marketers & innovators

Around the world as they share what works.

Episode 34

How to get your next senior role with Nick McIntosh from Zendrive
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Episode 33

How to create valuable content for your business with Claire Austin from LinkedIn
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Episode 32

How calculating ROI, understanding finance and the right level of data empowers marketers with Simon Dell
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Episode 31

How Virgin Money use needs based content to engage higher up the funnel with Chris Sonn
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