Ongoing Marketing Training
Interactive Minds has aided my transition into a marketing role by helping me to stay up-to-date with marketing approaches and trends in the industry. It’s really helpful to hear about best practice strategies from marketers locally and abroad.
FROM THE BLOG
1st April 2020
Consistency in your COVID-19 Communications
Like me, you’ve probably received heaps of emails from companies telling you what they are doing and how they are impacted around COVID-19. Some of these communications are relevant to me, but many are not. I wanted to take a look at a few of the communications I’ve received on this topic and in turn, […]
11th March 2020
How Australian Marketers Can Prepare For Coronavirus
As Australia watches the rest of the world react to Coronavirus and wonders how it will affect our country, I want to share a few thoughts on how marketers can prepare for Coronavirus in their work. I want to state up front that I believe there is no reason for panic at this stage and […]
28th February 2020
Metrics that Matter: A Guide to Email Marketing Metrics
Marketing metrics matter. In fact, metrics matter so much that 68% of marketers are either ‘somewhat’ or ‘very’ concerned about the amount of data their organisations are throwing away, as this data could be used for strategic purposes . Although analysing open rates and unsubscribe percentages isn’t the most glamorous part of the job, these […]
27th February 2020
Newsletter tip: what do you stand for?
I was reading Ann Handley’s recent newsletter and she shared some great tips about things that every email newsletter should include. The list started with (1) a clear niche and (2) a clear point of view within that niche. It got me thinking about my niche and point of view. Whilst these are pretty clear […]