Consistency in your COVID-19 Communications
1 April 2020
Like me, you’ve probably received heaps of emails from companies telling you what they are doing and how they are impacted around COVID-19.
Some of these communications are relevant to me, but many are not. I wanted to take a look at a few of the communications I’ve received on this topic and in turn, look at how they have portrayed this messaging across their channels. Hopefully, this will help you to consider the role of consistency in your communications around COVID-19. Here are three examples.
When I visited the Robert Walters website, I can see consistency with their message – which they have communicated through a pop-up. (I’m not a massive fan of the implementation of this message, but at least it’s front and centre).
For the purpose of this post, I'm also checking social messaging, specifically on their Facebook page. In this instance, I couldn't find an update on their social media sharing this messaging at the time of writing.
Their email is literally almost too long to show here, even in a screengrab. It definitely had more information that I needed (or cared about). My preference is for shorter, sharper communications, with a call to action to more information if you need more space.
When I visited their website, I could find no mention of these special conditions or offers at all. Even after clicking around, I couldn’t see any mention of changed circumstances or any reassurance that they are open.
On Facebook, Wilson Parking do have a social post mentioning they are still open. This was 2 weeks ago now though so is probably due for an update.
Their website also has a subtle but effective link which details their response to COVID-19.
Stripe's Facebook page also has a recent post showing how to practically use the features they are offering.