Each month we’ll share the profile of a digital professional so that you can find out how they work in the interactive industry and what motivates them. If you would like to be profiled, please contact us.
Name: Sarina Quinlan
Role: Senior Marketing Consultant and Curator of The Fetch Brisbane
Organisation: Marketing Digital and The Fetch
How did you get into digital marketing?
I was in the music industry wearing many hats in for 6 years before I started working for IDG Global Solutions. At IDG, I managed webinars across Europe and developed online communities for companies including Hewlett Packard, IBM, Nokia and BMC Software.
What does your current role involve day-to-day?
Food is always a good start. From there it’s emails and checking when my next meetings are, then either developing strategies and/or implementing them with my fantastic client’s and their teams. I work with an awesome support network of freelance designers and developers that I check in with while projects are running.
The Fetch is a weekly digest of business, technical and creative events. The digest takes a few hours a week to Curate and is mostly done on the weekends as it is sent out at the beginning of the week.
What is the best thing about your current job?
The Fetch is an amazing community that I love being a part of. I collaborate with other Curators from across the globe so when travelling, if there is a fellow Curator around, it’s great to grab lunch to discuss how to support the community further.
What was your biggest challenge with digital marketing in 2013?
Mobile app and location based marketing move faster than any other marketing segments. It’s a challenge but the opportunities are rife.
What do you see is the biggest opportunity in the industry at the moment?
It’s so cost effective these days to get the right platforms to assist with marketing, that with the right direction, successful campaigns are not so challenging to support anymore.
How do you stay up to date with the digital marketing industry?
The Fetch is definitely one to watch. Kate Kendall CEO and Founder has an amazing knack of filtering out the noise, leaving you only the most useful and comprehensive information. You can follow Kate, @KateKendall and @TheFetchBNE
Who or what do you use for inspiration?
I talk to designers, developers and business entrepreneurs I work with. I am very lucky to be surrounded by such inspirational people.
What is your favourite work related phone app?
There are too many. I’m an app junkie. The most useful is the Twitter mobile app, I manage so many accounts, their app makes my life easier.
What was your work highlight for 2013?
I launched my business in 2013 and joined The Fetch pretty much simultaneously, two things that were massive highlights of last year.
If you weren’t in this industry, what would you be doing?
Running a music venue, with a record label chugging away out back.