Last week at Interactive Minds in Brisbane, we invited three marketers to lift the hood on their MarTech stack to show us the tools and systems they use to do their job. As part of this, we asked them to share their favourite free digital marketing tools. With the help of our friends at Lamb Agency, over 100 marketers in attendance on the day were also polled and provided their input on the free marketing tools they value the most. 

Whilst many organisations use large or even enterprise tools to manage most aspects of their marketing technology stack, there are some free tools that everyone relies on and others that come in handy when you don't have an enterprise system, when you're being creative to make things work or when you just need something done fast.

Here's what we found:

Our Speakers' Favourite Free Marketing Tools:

  • Google Webmaster Tools
  • Google Analytics
  • Survey Monkey
  • Hootsuite
  • Get Site Control
  • Google Optimise
  • Mailchimp
  • Google Keyword Planner 

Our Audiences’ Favourite Free Marketing Tools:

We surveyed our audience and asked them their favourite free marketing tools. Here are their answers in no particular order (though we have grouped them for easier reading).


  • Mailchimp – email + automation tool
  • Sendgrid – email delivery service


  • YouTube
  • Canva
  • Unsplash – free images
  • Pixabay – free images
  • Picmonkey - photo editor, design maker


  • Semrush – competitive intelligence
  • Spyfu – Competitor keyword research


  • Buffer – social media management platform
  • Tweetdeck
  • Facebook Prime (Instagram app)
  • Later – upload, schedule and manage Instagram posts
  • Schedugram – schedule your content to Instagram
  • LinkedIn
  • Twitter
  • Instagram
  • Hootsuite – schedule and manage social posts


  • Asana
  • Todoist
  • Trello


  • Google Analytics
  • Qantcast Measure
  • Facebook Insights
  • Crazyegg
  • Confirmit
  • Similarweb – compare website traffic & stats
  • Hotjar – heat maps, visitor recordings, conversion funnels


  • Typeform
  • Survey Monkey


  • Salesforce
  • Hubspot


  • Clearbit– product and data APIs
  • Google Tag Manager
  • Zapier – automate tasks between apps

Do you have a favourite tool not on this list?