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Free Tools That Marketers Love

Last week at Interactive Minds in Brisbane, we invited three marketers to lift the hood on their MarTech stack to show us the tools and systems they use to do their job. As part of this, we asked them to share their favourite free digital marketing tools. With the help of our friends at Lamb Agency, over 100 marketers in attendance on the day were also polled and provided their input on the free marketing tools they value the most. 

Whilst many organisations use large or even entrprise tools to manage most aspects of their marketing technology stack, there are some free tools that everyone relies on and others that come in handy when you don't have an enterprise system, when you're being creative to make things work or when you just need something done fast.

Here's what we found:


Our Speakers Favourite Free Marketing Tools:

  • Google Webmaster Tools
  • Google Analytics
  • Survey Monkey
  • Hootsuite
  • Get Site Control
  • Google Optimise
  • Keen.io
  • Mailchimp
  • Google Keyword Planner

Our Audiences’ Favourite Free Marketing Tools:

We surveyed our audience and asked them their favourite free marketing tools. Here are their answers in no particular order (though we have grouped them for easier reading).

EMAIL

  • Mailchimp – email + automation tool
  • Sendgrid – email delivery service

CONTENT

  • YouTube
  • Bit.ly
  • Canva
  • Unsplash – free images
  • Pixabay – free images
  • Picmonkey - photo editor, design maker

SEARCH

  • Semrush – competitive intelligence
  • Spyfu – Competitor keyword research

SOCIAL

  • Buffer – social media management platform
  • Tweetdeck
  • Facebook Prime (Instagram app)
  • Later – upload, schedule and manage Instagram posts
  • Schedugram – schedule your content to Instagram
  • LinkedIn
  • Twitter
  • Instagram
  • Hootsuite – schedule and manage social posts

TASK MANAGEMENT 

  • Asana
  • Todoist
  • Trello

MEASUREMENT

  • Google Analytics
  • Qantcast Measure
  • Facebook Insights
  • Crazyegg
  • Confirmit
  • Similarweb – compare website traffic & stats
  • Hotjar – heat maps, visitor recordings, conversion funnels

FORMS

  • Typeform
  • Survey Monkey

CRM

  • Salesforce
  • Hubspot

DEV

  • Clearbit– product and data APIs
  • Google Tag Manager
  • Zapier – automate tasks between apps


Do you have a favourite tool not on this list? Share in the comments below.

Comments

Hi, Louisa, this is a good list. I would add that Pic Monkey is an alternative to Canva. I'll often use it to quickly add a border around an image, but it has many more benefits than just that little use. picmonkey.com

Reply 0

Thanks Glenys, I'll add it to the list!

Reply 0

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