18 September 2019
Are you learning passively or actively?
18 September 2019
Have you ever considered how you learn? The majority of conferences and events are “passive learning events”. That is, they are events where the knowledge flows one way, from the stage to the audience. At Interactive Minds, we are the first to advocate for the value of educational events, after all it’s our background and a large body of our expertise. But, we also know that there is so much benefit that marketers can gain from more personal, active interactions, and that these interactions are difficult to organise and nearly impossible to scale. Over the years we’ve witnessed the need for both large scale industry events where we learn passively, together with more active event opportunities where we participate in order to keep our knowledge fresh and do our best thinking. We need to hear what is working for others, plus get input on where we are going, our priorities and ideally have some help to stay aligned with our goals. In the marketing space, traditionally there has been an abundance of “passive” events and almost no “active” events, (perhaps outside of a specific workshop or course). But that has now changed with the addition of Marketing Mastermind Days. The mastermind day concept first gained traction with entrepreneurs and business owners who benefited greatly from active conversations with like-minded peers. These days are more about “active learning” and differ from educational events in a few significant ways, let me explain the difference.If you’re interested in participating actively in your next event, consider joining us for a mastermind. You can check out upcoming dates below or take a look at The Circle, a mastermind program for senior marketers. Upcoming Masterminds: There are currently no mastermind dates scheduled. Sign up to receive our monthly emails to be the first to know when more dates are released.