How Virgin Money use needs based content to engage higher up the funnel with Chris Sonn
In today’s show Louisa interviews Chris Sonn, Senior Digital Marketing Manager from Virgin Money.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
Here are three things you’re going to learn:
1. Chris’ prioritisation tips and his rare approach to email
2. How to get cut through by aligning content to your company values
3. Why your organic search focus needs to come back to intent