Episode 49

Lead magnets, challenges and landing pages with The Merrymaker Sisters

Lead magnets, challenges and landing pages with The Merrymaker Sisters

Photo of Emma and Carla Papas Starring Emma and Carla Papas

In today’s digital marketing podcast, you get to hear the recording from a live session that Interactive Minds ran in March 2020, which we adapted from an in-person event to an online event due to COVID-19 about 2 days prior to the event! In this Q&A session Louisa interviewed The Merrymaker Sisters, otherwise known as Emma and Carla Papas who run Merrybody.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this podcast you’ll see how The Merrymaker sisters generate leads across their business.

Here are three things you’re going to learn:

  • How to use lead magnets and landing pages
  • How to run a challenge within your membership
  •  Insights into successful content marketing and community building

Louisa’s recommended action item from today’s show is to look at your landing pages and lead magnet with fresh eyes and check that they lead effectively to the next step for your audience.

You can hear this episode using the link above, or listen on iTunes, Spotify or Stitcher.

Links from this episode:

Emma Papas on LinkedIn
Carla Papas on LinkedIn
The Merrymaker Sisters
PDF of slides discussed

Louisa Dahl: LinkedIn 
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