Balancing Rational vs Emotional Marketing with Andrew Collings
In today’s digital marketing podcast, Louisa interviews Andrew Collings, who most recently was the Head of Marketing at Exclusive Tyre Distributors. In his 17 + year career Andrew has worked with several national organisations using a range of marketing techniques to drive results.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Andrew shares his thinking on how marketers can use a mix of rational and emotional messaging. They also discussed upskilling and keeping marketing skills fresh.
Here are three things you’re going to learn:
- Why you can’t market to everyone as your target
- How to bring emotional messaging into your marketing
- Using surveys to get market feedback
Louisa’s recommended action item from this podcast episode is to brush up on your skills on rational vs emotional messaging and make sure you have the right balance for your audience
You can hear this episode using the link above, or listen on iTunes, Spotify or Stitcher.
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Links from this episode:
Andrew Collings on LinkedIn
Mumbrella Automotive Summit
Articles: McKinsey
Articles: Gartner
Books by Ries
Louisa Dahl: LinkedIn
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Access our free training on ROI.
