Episode 40

Learnings from a failed content project

Learnings from a failed content project

Photo of Amanda King Starring Amanda King

In today’s digital marketing podcast, Louisa interviews Amanda King, SEO Specialist at Optus.

Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Louisa and Amanda talk about a topic not discussed enough – how a content project can get off track and what you can do to pivot. In this conversation Amanda shares her SEO tips and tools, explains the flywheel effect and talks about how much content for she believes is needed for QDF (Query Deserves Freshness).

Here are three things you’re going to learn:

  1. How a content project can be waylaid by approvals and what you can do to pivot
  2. The flywheel effect that you should leverage in content publishing
  3. The recent changes to SEO and content that might change how you write

You can hear this episode using the link above, or listen on iTunes, Spotify or your fave podcast app.
If you liked this episode, please leave us a review on iTunes.

Links from this episode:
Amanda King on LinkedIn

Answer The Public
Google Trends

Amanda’s top people to follow:
Bill Slawski
AJ Kohn
Simo Ahava (analytics)
Portent / Ian Lurie

More about entities and natural language processing:
Knowledge graph & entitles from SEM Rush and Search Engine Journal

You can get in touch with Amanda at Amanda[dot] king [at]optus.com.au

Louisa Dahl: LinkedIn 
Interactive Minds Website
Join Interactive Minds’ Facebook Group

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