Episode 39

A marketing methodology to thrive in a global pandemic

A marketing methodology to thrive in a global pandemic

Photo of Ray Blakney Starring Ray Blakney

In today’s digital marketing podcast, Louisa interviews Ray Blakney, CEO and Co-Founder of Live Lingua

Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Louisa finds out how Ray runs his three businesses Live Lingua, Infinite Upcycle and Twiducate.com from Mexico and the lessons and learnings he’s discovered in over 20 years in business. They also discuss some of Ray’s favourite SEO tools, how to use content to your advantage and how Live Lingua was created around the time of Mexican Swine Flu and what that’s meant for the business now. Plus, hear about Ray’s new, soon-to-launch business in the podcasting space.

Here are three things you’re going to learn:

  1. The 5 pillar content amplification methodology that Ray uses
  2. Why his business was poised to thrive during a global pandemic
  3. The favourite tools Ray recommends for keyword and competitive research

If you liked this episode, please leave us a review on iTunes.

The 5 Pillar Content Amplification Methodology that Ray explained included these steps:

  1. Research keywords and competitive backlinks
  2. Content Creation
  3. Amplification
  4. Email Outreach – backlink generation
  5. Evaluate Content

Links from this episode:
Ray Blakney on LinkedIn
Live Lingua
Infinite Upcycle

Louisa Dahl: LinkedIn 
Interactive Minds Website
Join Interactive Minds’ Facebook Group

Tools Mentioned:
Google Keywords Planner (free version)
Keywords Everywhere
Scrape Box

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