Episode 37

How to market your family business

How to market your family business

Photo of Jo Violeta Starring Jo Violeta

In today’s digital marketing podcast, Louisa interviews Jo Violeta, Head of Community Engagement and Brand Communications at Violeta Finance about what it’s like to market your own family business.

Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Louisa finds out how Jo started working in the family business, how the marketing activities have evolved and what marketing is required in the business now. They also talk about how Jo keeps marketing Violeta Finance, how this has led to a role at Buyers Choice and how she fits everything in, including a family.

Here are three things you’re going to learn:

  1. How to start with grassroots community involvement
  2. Evolving marketing as the business matures
  3. Why getting clarity on your target audience is key

If you liked this episode, we’d be eternally grateful for a review on iTunes.

Links from this episode:
Jo Violeta LinkedIn
Violeta Finance
Buyers Choice

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