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Episode 35

Home / How Fitstop is rebranding their franchise business for scalability with Rebecca McGready

How Fitstop is rebranding their franchise business for scalability with Rebecca McGready

Photo of Rebecca McGready Starring Rebecca McGready

In today’s show, Louisa interviews Rebecca McGready, hearing how she approaches her role as Marketing Manager at group training business Fitstop.

Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Louisa and Rebecca discuss what’s involved in rebranding over a franchise business, whilst maintaining a local community feel.

Here are three things you’re going to learn:

  1. How to rebrand a franchise network, whilst maintaining a local community feel
  2. How Rebecca uses a one page strategy to manage her workload
  3. What a good outcome from a rebrand might look like

Links:
Rebecca McGready LinkedIn
Fitstop

Louisa Dahl: LinkedIn 
Interactive Minds Website
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