How Fitstop is rebranding their franchise business for scalability with Rebecca McGready
In today’s show, Louisa interviews Rebecca McGready, hearing how she approaches her role as Marketing Manager at group training business Fitstop.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Rebecca discuss what’s involved in rebranding over a franchise business, whilst maintaining a local community feel.
Here are three things you’re going to learn:
- How to rebrand a franchise network, whilst maintaining a local community feel
- How Rebecca uses a one page strategy to manage her workload
- What a good outcome from a rebrand might look like