How to create valuable content for your business with Claire Austin from LinkedIn
In today’s show Louisa interviews Claire Austin, Content Consultant at LinkedIn talking about content, trends, results and more.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Claire discuss how LinkedIn can be leveraged by marketers, the opportunities in content, the types of goals Claire sets and so much more.
Here are three things you’re going to learn:
- The types of content currently getting results
- Why customer listening is so important
- The opportunities you can leverage right now on LinkedIn
Claire Austin LinkedIn
Marketing Solutions Blog
Organic and Paid Playbook
LinkedIn Marketing Success Hub
Book: The Long and the Short Of It
Louisa’s to-do list system (+ template)