How Coca-Cola used TikTok for a branded challenge with Simon Jackson
In today’s show Louisa interviews Simon Jackson, Senior Social Creative talking about how Coca Cola use social media.
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In this episode, Louisa and Simon discuss how Coca-Cola allow news and culture to guide their social media content.
Here’s three things you’re going to learn:
- How the social media team keep their fingers on the pulse and share their learnings
- How Coca Cola used Tik Tok as part of a recent campaign
- Simon’s key learnings and advice for Tik Tok campaigns