How Suncorp use data driven media to reduce acquisition costs with Brooke Charlton
Companies are increasingly using clever data to better understand their customers, create automated experiences and to inform their media buying. In this interview, Louisa talks with Brooke Charlton, the Executive Manager, Marketing Automation Activation at Suncorp to discuss how they have implemented a customer loyalty strategy and a data management platform to drive business benefit.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
In this episode, Louisa and Brooke discuss how Suncorp use data and a DMP to approach their digital media. Here’s three things you’re going to learn:
- How Suncorp think about their one to one communications, loyalty and digital media
- How they have improved the customer experience using data
- How their data is used to target the message and creative to improve conversions and lower cost per acquisition