How Camplify are growing a thriving community with Dave Eddy
Starting a business to fill a void in a particular market is a tried and tested way of establishing a successful business. Focusing on the needs of your clients and making sure those first few initial engagements are as successful as possible will create a foundation for future growth and expansion.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
On this episode of Interactive Minds, Louisa chats to Dave Eddy. Dave is the co-founding CMO of Camplify – the Airbnb for caravans & motorhomes. Camplify is on a mission to become the world’s largest and most trusted caravan & motorhome sharing community, making ‘van life’ accessible to all. Launched in 2016, Camplify has grown to a 2019 valuation worth $25m and services Australia, England, New Zealand and Spain.
Dave is also the Managing Director at Newcastle-based digital agency Redback Solution; a full-service digital agency on a mission to be the most valuable digital agency in regional Australia for our clients.
Dave and Louisa discuss how a chance meeting at a conference, lead to what Camplify is today. Dave shares how he is able to juggle his responsibilities between two large businesses and how he divides his time. He outlines a typical day which includes a balance of meeting both personal and business needs. And why an early start (5 am) and tackling a couple hours of work before most people start their day, allows him to stay on top of managing two successful businesses.
What you can also discover in this episode:
- How Dave has grown Camplify
- The most important thing in growing a community in a local market
- The metrics to measure that matter
- How to establish a team culture in a growing business
- Why he knew there would be challenges with starting the Camplify business model
- How the focus on customer service and experience are the foundation for the business’s success
- The benefits of community management and utilising social media
- Why Camplify does not want to be a faceless online business and encourages customers to speak to them when needed
- How focusing on an initial base of clients first and getting them results, has allowed Camplify to grow internationally