DRAFT Email Marketing Strategy Looks Like In 2021

Email marketing has stood the test of time and still reigns supreme as the most effective digital marketing channel when it comes to delivering ROI. Newtechnologies, customer experience, phase out of cookies are rapidly altering the email landscape and with it comes the need for every marketer to keep their eDM strategies up to date and relevant.
If you want to want to develop a cutting-edge strategy and learn current 2021 best practices in email design, latest tech (automation and AI) and trends, then this event is for you. This seminar will deep dive into email strategy, real case studies and provide current tactics, insights, and actionable steps to take back to your organisation.
Our expert speakers will tackle email marketing strategy from all directions. Whether you are sending a few hundred, hundreds of thousands to millions of emails, these strategies will take your email campaigns to a higher level, to ensure they continue to deliver results for years to come.

At this event you will learn:

  • The latest acquisition, conversion, and tracking techniques
  • How to effectively utilise first-party data and customer segmentation to drive a targeted profiling experience
  • How to leverage automation and AI to drive efficiency and impactful content
  • Current trends and innovations in design and content
  • Cutting-edge techniques to increase open rates, deliverability, and reach

This event will be held live, in-person in Brisbane’s CBD. Following COVID-19 protocol

Don’t miss your chance to get these must-have digital marketing insights directly from your peers!


Meet Our Speakers





Event Details

8am – 10:30am, Thursday 6th August 2021
The Grove, Level 32, 480 Queen Street, Brisbane, 4000


  • The opportunity to network with attendees (8:00 – 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes.

Book Your Ticket

Covid Safe

The safety of our guests, speakers and staff remains a top priority. To ensure we are operating in a Covid Safe environment we kindly ask that you:

  • Stay at home and do not attend the event if you are unwell or have a cough, fever, sore throat, fatigue or shortness of breath
  • Maintain physical distancing requirements during the event, this is the responsibility of all attendees
  • Adhere to proper hygiene protocols including washing hands and use of sanitiser on entry (and as required)
  • Any individuals who are have been in the hot spot locations indicated on the Public Health alerts should not attend the event and immediately self-quarantine and contact 13 Health

Click here for public health alerts

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