Marketing training and events

Content Opportunities in 2020

Upcoming Event: 19th February |  8:00am-10:30am | Brisbane CBD

SORRY, THIS EVENT HAS NOW SOLD OUT!

Content marketing is a staple in every marketing plan, but with an increasing range of content and publishing options available, marketers need to strategically define the approach that will get the most cut through and encourage action.

At our first event for 2020, we’ll review the hottest content opportunities that marketers should consider, look at exactly how successful campaigns are being thought up and implemented and see how to think outside the box to generate content ideas that will meet business objectives.

Plus, we’ll look at how marketers are measuring their content results and what good results actually look like.

Our Speakers Will Cover

  • The important factors you need to consider to make sure your content approach is aligned to your brand.
  • The content options that should be in your consideration set and how your content can be repurposed for maximum impact.
  • The new opportunities you need to consider for 2020.
  • How to keep capture your audience’s interest, and keep them coming back.
  • How to make sure you are leveraging your content to its full potential.

This event is for any marketer involved in content strategy, creation or distribution, whether it be written content, videos, podcasts or social. Don’t miss out, get your ticket below.

Meet Our Speakers

Alissia Oddi, Social Media and Content Specialist, City Beach
Find out how an influencer strategy and user generated content are key components of City Beach’s content strategy. In her presentation, Alissia will discuss their content priorities, the role of content in the business and the comparative performance of their different content types.
Luke Wheatley, Creative and Content Manager, Flight Centre
Luke will share how Flight Centre approach their content strategy and the channels and platforms they will focus on for 2020. You’ll see some of their most successful content campaigns and get insights on how they keep their content fresh and engaging while ensuring it meets the desired business goals.
Sarah Mak, CEO, TheStoryBoxes
Sarah will share how she helps brands to create content that speaks to shared values and purpose- aligned messaging and the role of this content for a business. Plus, find out how you can build trust by getting your community involved in the storytelling.
Izzie Kalaja, Content Strategist, Deloitte Digital
Izzie will discuss how to ‘Marie Kondo’ your content for 2020 so you can take stock, declutter, and re-issue your creative license. You’ll learn why you need to write off your content debt, how to avoid overproducing content, and how to prepare your content for emerging channels.

Event Details

8am – 10:30am, 19th February 2020
The Grove, Level 32, 480 Queen Street, Brisbane, 4000

Inclusions

– The opportunity to network with attendees (8:00 – 8:30am)
– Tea, coffee and a light snack will be served during the networking time
– The audience will sit (theatre style) to listen to the presentations
– We will have four speakers each presenting for 20 minutes
– We will hold a panel Q&A (including audience questions) at the end
– All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Find out more about all the benefits of an annual pass here.

Boost your professional development in 2020

Compliment your in-person event attendance with ongoing online training designed to keep marketers current. Join Interactive Minds Membership where we bring you two training sessions a month, an open Q&A panel and lots of other benefits for just $44 a month. Plus, members get 15% off all seminar tickets (including annual passes). Find out more here.

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