Marketing training and events

Spotlight on Paid Social Media

Spotlight on Paid Social Media

2nd October, Brisbane

Social media is a key channel in many marketing plans and it experiences perhaps the highest rate of change of them all. How are you adjusting your social media strategy to accommodate changes across these platforms?

At this event, we explore the latest in social media advertising. You’ll find out how to get the most from your ad budget, how to best leverage the targeting capabilities of these platforms and what creative is getting the most cut through.

Our speakers will share how they use paid social media in conjunction with their organic presence and how they decide what content and ad types to use where. Plus, see what reporting organisations have in place to track and deliver results.

Whether you are in B2B or B2C, if social media forms part of your marketing strategy, make sure you don’t miss this event. Book your ticket now.

Inclusions

  • The opportunity to network with attendees (8:00 – 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Speakers

Katherine Grace, Digital Optimisation Manager, QSuper
Katherine will share how QSuper use paid social media for awareness and acquisition, plus engagement of existing members. Find out the role that paid social media plays in the broader digital marketing ecosystem, how LinkedIn is being explored for a B2B angle in the business and how the team manages the constant change in this channel.

Joshua Cocks, Digital Media Manager, Compare The Market
Joshua will take you through his performance driven approach to social media advertising and explain how he appeals to the mindset of people on social. He’ll also share his proven framework for social media performance which has resulted in performance success for a variety of clients and markets.

Adele Bevacqua, Social Media Specialist, Expedia
Is organic social dead? No way! Can it work hand-in-hand with paid social to give you maximum bang for your marketing budget buck? You bet! Sharing insights from her work for leading Australian travel brands Wotif and lastminute.com.au, Adele will cover the strategic approach in championing organic content and how it works hard alongside paid social campaigns to deliver meaningful business results. Hear practical tips for creating content that cuts through and her hot tips for the tools and processes utilised by the award-winning Wotif team, who were recently recognised at the Social Media Marketing Institute Awards as the Best Corporate Social Media Team in Australia.

Tom Evans, Managing Director, Audience Group
Tom will draw on over 20 years media experience to share the paid social opportunities and approaches that work. Find out the do’s and don’ts of ad targeting, how to get the most out of your creative and how to get the reach for your social campaign right.

 

Early bird tickets end on Wednesday 18th September or earlier if the allocation has been exhausted. Buy 3 get 1 free group discount is only available for a limited number of tickets and will become unavailable once sold out. 

Speakers

Katherine Grace

Digital Optimisation Manager

QSUPER

Joshua Cocks

Digital Media Manager

COMPARE THE MARKET

National Sponsor

Local Partner

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Don't miss out on the opportunity to network with the industry and learn from your peers at this event.

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