What’s Next: Marketing in 2018

February 21, 2018 / 8:00 AM

Event Details

What’s Next: Marketing in 2018

At our first Sydney Interactive Minds event for 2018, we’ll discuss what marketers need to know for the year ahead. We’ll hear the latest approaches to artificial intelligence, digital disruption, data and automation. We’ll find out what technology changes we can expect to have an impact on our marketing activities.

Find out what other marketers are focused on and how to prioritise the exciting possibilities ahead. Our speakers will explain what’s going to change, how to be ready and the ways in which new technologies and opportunities will impact productivity and efficiency.

Our speakers will cover:

  • How to keep digital disruption front of mind
  • What you need to think about in data, automation and reaching your customer
  • How marketers are using artificial intelligence
  • Digital trends, major changes and their impact for 2018


  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • Audience Q&A time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

This event is for every marketer who wants to stay ahead of the curve. Book your ticket now.

*Annual passes are also available for 2018! Find out more.


Ash Rane, Solutions Architect, Google

Ash’s career started in Search Engine Optimisation over 10 years ago. Over time he has worked across several Web Analytics platforms, choosing to focus on Google Analytics. 2 years ago he started working within the Google Analytics 360 team at Google.

Ash will speak to trends such as use for single-platform, cookie loss and risks of data silos as well as how to use data to effectively capture the customer’s digital lifecycle, growth metrics to measure for success. 

JP Syriatowicz, CEO, Squiz

John-Paul (JP) Syriatowicz is Group CEO of Squiz, which he co-founded in 1998 and today employs nearly 500 staff across 13 international offices. Squiz Group’s mission is to empower customers to thrive in a digital-first world by providing the platform, tools and consulting to be successful.

JP will talk about the importance of having a planned approach for disruption and how you can be sure you on the right path. He’ll also discuss how marketers can leverage automation to be more efficient in the year ahead.


JP Syriatowicz

JP Syriatowicz


Ash Rane

Ash Rane


Solutions Architect
Date & Time
February 21, 2018
8:00 AM - 10:30 AM
8:00 am Networking & Registration
8:30 am Introduction
8:40 am Guest Speakers x 3
9:40 am Audience Q&A
9:55 am Lucky Door Prize
10:00 am Wrap-up & Additional Networking
General Assembly
Podium Building, 1 Market Street
Sydney, 2000

The Team

Amber Dermoudy

Amber Dermoudy

Sydney Chapter Director
Brooke Cashman

Brooke Cashman

Events & Partnerships Manager

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.