In recent times, traditional media has struggled to get the buy-in it once had – with marketers finding it hard to justify spending on media where it can be difficult to measure outcomes and target very niche sets of potentials customers.
However, with advances in technology and continual shifts in the complex customer journey, some marketers are turning back to incorporating traditional media in their mix in order to generate cut-through and create a point of difference in our ever cluttered online environment.
So is it time we stopped pitting the mediums against each other and look at how they can better work together to drive integrated results?
At this event, we look to uncover how traditional and digital media can work together to cater to the full customer journey and form the ultimate marketing plan.
From new tracking capabilities within traditional media sets to frequently-overlooked mediums for reaching customers, our speakers will explore the best strategies and lay out their own case studies of how to get the right mix of traditional and digital media.
Our speakers will cover:
Andrew Lane, Head of Sales & Client Engagement, Salmat
Andrew has over 20 years of marketing experience leading online marketing and sales strategies across a variety of industries in agency and in-house roles. As Salmat's Head of Sales & Client Engagement, Andrew’s focus is on helping Salmat's clients successfully connect with their customers. Prior to joining Salmat in 2017, Andrew spent a number of years heading up successful digital agency Traffika in Queensland and, prior to this, spent 15 years working across a number of leading telcos in Europe and Australia.
Andrew will share consumer research highlighting why you should include traditional and online media in your marketing plan. He will also outline how you can tackle some of the targeting and reporting challenges of traditional media and showcase a Salmat client who is reaping the rewards of a marketing plan catering to the entire customer journey.
James Bayes, Digital Sales Director, Seven Network
James is currently National Sales Director – OTT Video at Seven Network and is charged with leading the company’s digital commercial operations. Prior to joining Seven, James was Senior Vice President – International Business Development at Unlockd, one of Australia’s fastest growing mobile technology companies. With over 15 years experience in senior digital, sales leadership, integration & media agency roles in Australia the UK & US, James is passionate about technology and it’s potential to reinvent the way we engage with content and devices.
James will be sharing insights on how Seven is redefining Television as Total Video, and how they look at this as a total video ecosystem, not as broadcast and video independently. He'll also be speaking about how Broadcast, Subscription Video on demand and Ad-based Video on demand are growing the market for video. James will be speaking about the rapid convergence of broadcast and video streaming, fuelled by Connected TV and the application of new data sets, measurement tools and trading technology.
Tanya Manyan, Head of Marketing & Communications, PICA Group
Tanya Manyan has extensive marketing and communications experience having held various senior roles at global and local blue-chip companies such as American Express, Barclays Bank, St George Bank, as well as in a start-up bank based in Dubai. She has built a reputation in professionalising and transforming the field within her industry. Currently, Tanya leads the marketing and communications for PICA Group - Australia's largest strata management company with more than 220,000 property owners.
In her talk, Tanya will share how PICA Group is using creative thinking via a multi-channel approach to help shift customer mindsets from a grudge to value-add purchase.