Mobile Marketing Mastery

May 23, 2017 / 8:00 AM

Event Details

At this event we’ll be exploring the world of mobile tech, mobile trends and mobile marketing and discover insights on how marketers can leverage mobile-first marketing techniques to gain valuable customer insights and drive tangible results. 

Key Takeaways

  • Key trends for mobile in 2017
  • How to take mobile and customer insights and turn it into a tangible data-driven strategy
  • Learn tips on mobile CX to drive engagement and retention 
  • Discover how brands can become mobile ready and build a foundation for innovation
  • Understand and optimise the mobile customer journey 


  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light breakfast will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 15 minutes
  • Panel Q&A with all 4 speakers held at the end of the event
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!


Susan Duong, Client Partner, Facebook & Instagram

Susan Duong is the Client Partner supporting the partnership between Facebook, Instagram and businesses in her portfolio ensuring we drive business results together. A six-year veteran at Facebook, Susan has worked across multiple verticals including travel and insurance & more recently eCommerce.

Michael Yates, Mobile Tech Lead, ABC

Michael has extensive experience in software engineering working in the industry for over 15 years. Major industry segments he has worked for include: control systems, telecommunications, social networking and most recently media. Software projects have had him doing embedded development, handset application development, high transaction server development as well as operations support and customer facing solution architecture. He currently leads a team of 12 native (iOS and Android) app engineers who design, build, test and maintain the Australian Broadcasting Corporation’s application catalog. 

Julie Rae Burke, Brand Manager, UBank

Julie Burke is the brand manager for UBank, one of Australia’s leading online banks which delivers simpler, better, smarter banking for its customers. In her role, Julie is responsible for overseeing all brand touchpoints for customers and helping lead key brand campaigns.

Prior to joining the UBank team, Julie has spent 20 years in brand marketing across the US and Australia in both agency and client-side roles. Underpinning her style, Julie believes mindfulness not only helps people have a more positive experience at work, but also promotes both productivity and creativity.

Henrique Marassi, Principal Product Manager (Mobile products), Domain

Henrique started his journey at Domain as Product Manager for User tools and transitioned to solely mobile products, playing an important role in the product management team and defining the mobile products vision. In the past he held product manager roles at OurDeal and Ogilvy Interactive.


Susan Duong

Susan Duong


Michael Yates

Michael Yates


Henrique Marassi

Henrique Marassi


Julie Rae Burke

Julie Rae Burke


Date & Time
May 23, 2017
8:00 AM - 10:30 AM
8:00 am Networking, Coffee and Registration
8:30 am Introduction
8:45 am Talks from 4 x Speakers
10:00 am Speaker Panel Q&A
10:15 am Lucky Door Prize and Wrap-Up
WeWork Pyrmont
100 Harris Street
Sydney, 2009

The Team

Amber Dermoudy

Amber Dermoudy

Sydney Chapter Director
Brooke Cashman

Brooke Cashman

Events & Partnerships Manager


Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.