Earned Media: PR, Storytelling and the Media of Tomorrow

May 15, 2019, 8 a.m.

Event Details

Earned Media: PR, Influence and Media of Tomorrow - 15 May, Sydney

In today’s constantly changing media landscape, how will your brand ensure they are leveraging the right earned media techniques to build consumer trust and stand out from their competitors? At this event, our speakers will share their strategies for creating relationships with journalists, story leads, thought leaders and influencers and define storytelling techniques and media packaging tips for the modern age. 

Our expert speakers will cover:

  • Threats and opportunities for earned media in 2019
  • Getting your media mix right
  • Storytelling for the modern age 
  • The changing landscape of the media newsroom
  • How to earn trust in the eyes of consumers


  • The opportunity to network with attendees (8:00am - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have 3 speakers each presenting for 15-20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Annual passes are now available for 2019! Find out more. 


Ashford Pritchard, Co-Founder and Managing Director, Kicker Communications

Ashford has spent the past decade helping people, organisations and brands discover and tell their story.

He has worked as a journalist and editor, curated international events, managed public relations and communications campaigns, and counseled senior business leaders.

As co-founder and director of Kicker Communications, Ash assists organisations such as KPMG, Techstars and the Australian Centre for Business Growth at UniSA to achieve their business goals through strategic communications. Kicker has offices in Sydney and Adelaide, and works with some of Australia's most exciting tech startups across industries such as Space/IoT, Fintech, Agtech and Edtech.

Ash will talk us through experiences building consumer and stakeholder trust through PR, storytelling for the modern age and strategies for marketing and communications professionals to work better together. 

More speakers announced soon!


Earned Media: PR, Storytelling and the Media of Tomorrow

Ash Pritchard

Kicker Comms

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May 15, 2019
8 a.m. - 10 a.m.
General Assembly
Podium Building, Level 2, 1 Market Street
Sydney, 2000

The Team

Amber Dermoudy

Amber Dermoudy

Interactive Minds

Sydney Chapter Director
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Brooke Cashman

Brooke Cashman

Interactive Minds

Sydney Chapter Director
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.