Doing Data the Netflix Way

Sydney
July 18, 2017 / 8:00 AM

Event Details

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Doing Data the Netflix Way

Netflix is famous for being a data-driven organisation and as such their approach to marketing is heavily reliant on innovative data strategies. In this keynote presentation, you will gain insights into how data engineering supports marketing outcomes at Netflix, allowing them to be more effective and efficient and have a greater understanding of their customers.

Don’t miss this opportunity to attend an intimate event with Satya Kunapuli from Netflix who is visiting Australia from America exclusively for Interactive Minds. You’ll have a chance to gain insights and ideas from Netflix’s own data process, plus get your questions answered in an extended Q&A with Satya Kunapuli.

This Interactive Minds event will involve a 40-minute keynote presentation together with extended Q&A moderated by Google's Shayne Orbell. 

Key takeaways

  • Three key ways that data is enabling meaningful marketing outcomes
  • Innovative ways data can measure performance and engagement
  • How to use testing to achieve meaningful outcomes
  • Machine learning models
  • Special Q&A after presentation

Satya Kunapuli, Data Engineering and Analytics, Netflix

Satya leads paid media marketing analytics at Netflix. His team of data engineers and analysts are responsible for large-scale data processing to power machine learning algorithms, enable marketing experimentation and provide actionable insights for effective campaign planning and optimisation. He has over 20 years of analytics experience across different verticals and subject areas at companies like Disney, Yahoo!, Intuit and Silicon Valley startups.

Get your ticket now!


Speakers

Satya Kunapuli

Satya Kunapuli

Netflix

Shayne Orbell

Shayne Orbell

Google

Date & Time
July 18, 2017
8:00 AM - 10:00 AM
 
Agenda
8:00 am Registration and Networking
8:30 am Introduction
8:40 am Keynote Presentation
9:20 am Extended Audience Q&A
9:50 am Wrap-Up and Lucky Door Prize
10:00 am Event concludes
 
Where
Fishburners Sydney
608 Harris Street
Ultimo, 2007
 

The Team

Amber Dermoudy

Amber Dermoudy

Sydney Chapter Director
Brooke Cashman

Brooke Cashman

Events & Partnerships Manager

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