CRM & Automation: Closing the Loop

November 1, 2017 / 8:00 AM

Event Details

With it costing five times as much to attract a new customer than to keep an existing one, the importance of Customer Relationship Marketing (CRM) can no longer be ignored.

At this event, our speakers will unpack the importance of relationship marketing and explore the technologies used to manage customer interactions and data throughout the customer lifecycle.

Key takeaways:

  • How to drive sales, engagement and retention through seamlessly-aligned customers journeys
  • Explore how blockchain, AI, automation and upcoming technologies are tipped to reshape and disrupt the customer experience landscape
  • How to excite and engage your team to build a customer-centric culture
  • Understanding the roles of different channels will play for your CRM strategy


This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light breakfast will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • Our speakers will each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!


Philip Shelper, CEO & Founder, Loyalty & Reward Co

Phillip will be talking about how blockchain technology will change the design of loyalty programs as we know it and will discuss how a number of major blockchain loyalty companies have emerged around the world, utilizing ICO's to raise millions of dollars

Peter Davias, Head of Customer Marketing, Samsung (Smartphone Division)

In his talk, Peter will discuss his role in developing programs to improve Samsung smartphone owners post-purchase experience, including sharing insight and case studies addressing how to identify customer pain points to increase NPS and retain Samsung share of the market

Billie Hutchison, Senior Account Director & Tina Johansen, Digital CX/Production Lead, MercerBell

Billie and Tina will be showing us how Toyota are using data and automation smarts to nurture prospects into customers who become Toyota Fans for Life, driving them through the funnel to repeat purchase


Philip Shelper

Philip Shelper

Loyalty & Reward Co

CEO & Founder
See Bio
Peter Davias

Peter Davias


Head of Customer Marketing
Tina Johansen

Tina Johansen


Digital CX/Production Lead
Billie Hutchison

Billie Hutchison


Senior Account Director
Date & Time
November 01, 2017
8:00 AM - 10:15 AM
8:00 am Networking and Registration
8:30 am Introduction
8:45 am Speakers presentations
9:45 am Audience Q&A
10:00 am Lucky Door Prize
General Assembly
Level 2, 1 Market Street
Sydney, 2000

The Team

Amber Dermoudy

Amber Dermoudy

Interactive Minds

Sydney Chapter Director
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Brooke Cashman

Brooke Cashman

Interactive Minds

Events & Partnerships Manager
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.