With it costing five times as much to attract a new customer than to keep an existing one, the importance of Customer Relationship Marketing (CRM) can no longer be ignored.
At this event, our speakers will unpack the importance of relationship marketing and explore the technologies used to manage customer interactions and data throughout the customer lifecycle.
This event is a seminar event and includes:
Philip Shelper, CEO & Founder, Loyalty & Reward Co
Phillip will be talking about how blockchain technology will change the design of loyalty programs as we know it and will discuss how a number of major blockchain loyalty companies have emerged around the world, utilizing ICO's to raise millions of dollars.
Peter Davias, Head of Customer Marketing, Samsung (Smartphone Division)
In his talk, Peter will discuss his role in developing programs to improve Samsung smartphone owners post-purchase experience, including sharing insight and case studies addressing how to identify customer pain points to increase NPS and retain Samsung share of the market.
Max Savransky, CRM & Loyalty Manager, Hoyts Group
Max will be giving us an overview of the HOYTS Rewards program, their challenges and what their retention strategies are – which leverage insights from UX, transactional activities and their own staff. He will also talk about their newest partnership with Qantas Frequent Flyer and how it has added value and differentiation in a competitive industry.
Billie Hutchison, Senior Account Director & Tina Johansen, Digital CX/Production Lead, MercerBell
Billie and Tina will be showing us how Toyota are using data and automation smarts to nurture prospects into customers who become Toyota Fans for Life, driving them through the funnel to repeat purchase