Content Marketing: Shifts, Trends & Results

Sydney
August 21, 2018 / 8:00 AM

Event Details

Content Marketing: Shifts, Trends & Results - 21st August Sydney

Is your audience's consumption of content changing?

The value of digital content for business has been proven repeatedly, however, change is continually occurring with our audiences, their content consumption, platforms we use and the depth of reporting available. It’s vital that the way we create, distribute, measure and reuse content is reviewed regularly to ensure it leverages the current opportunities available.

This month we’re exploring the latest digital content methods and tactics working for marketers both internationally and locally. Our speakers will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose a channel, the measurement they use and what a good result looks like. Plus, you’ll hear examples across both small and large companies with very different content schedules.

Regardless of whether your content is copy, video or audio, you’ll gain insights into the latest techniques and updates available so that your content can be authentic, use a consistent brand voice and ultimately drive an outcome.

We are excited to be joined by Ashley Ward international digital marketing expert from SEMrush who will be in Australia from the USA for this event.

Get your ticket now.

Inclusions:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have 3 speakers each presenting for 15-20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Our Speakers

Ashley Ward, Digital Marketing Strategist, SEMrush

Ashley will share her international perspective on the latest content direction and trends she is seeing. She’ll discuss the impact of high mobile usage on content decisions, show how you can write ad copy that converts and explore how people are searching using voice. Plus, find out what metrics and measurement you should be using to measure your content results.

Elissa Hudson, Senior Marketing Manager, HubSpot

Elissa Hudson is HubSpot's Senior Marketing Manager for Australia and New Zealand. Elissa has a background in SEO, influencer marketing and content strategy, and ran demand generation and partnerships for HubSpot in Australia and New Zealand for over two years. Now, she is responsible for building HubSpot's brand presence in the region, focusing on content and PR.

Nicki Williams, Senior Brand Strategy Manager, APAC, BuzzFeed

In less than a decade BuzzFeed has quickly become a cross-platform, global network for news and entertainment that generates 9 billion content views each month. As an entertainment studio and through properties such a Tasty and Bring Me they have pioneered new post / video formats and ways to experience content online.

Nicki will walk through how BuzzFeed creates the most shareable content in the world, and what it takes to make content that people want to share.

Speakers

Ashley Ward

Ashley Ward

SEMrush

Digital Marketing Strategist
See Bio
Elissa Hudson

Elissa Hudson

HubSpot

Senior Marketing Manager
See Bio
Nicki Williams

Nicki Williams

BuzzFeed

Senior Brand Strategy Manager, APAC
See Bio
Date & Time
August 21, 2018
8:00 AM - 10:00 AM
 
Agenda
8:00 am Networking and Registration Opens
8:30 am Presentation commences
9:30 am Audience Q&A
9:45 am Lucky Door Prize & Wrap-Up
10:00 am Event Concludes (Additional Optional Networking Available)
 
Where
General Assembly
Podium Building, Level 2, 1 Market Street
Sydney, 2000
 

The Team

Amber Dermoudy

Amber Dermoudy

Interactive Minds

Sydney Chapter Director
View Profile
Brooke Cashman

Brooke Cashman

Interactive Minds

Sydney Chapter Director
View Profile

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.

BOOK NOW