Big Data, Small Data: Activating the Right Data for Real Results

June 27, 2018 / 8:00 AM

Event Details

Big Data, Small Data: Activating the Right Data for Real Results

Marketers are reliant on data to provide customer insights, reliable tracking and to drive efficiency and results. Yet data is rarely in a perfect state and there are challenges in how it is accessed, enhanced and utilised.

This month, Interactive Minds explores how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Our speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with second party data. 

At this event you'll see:

  • How to deal with gaps in your data or data systems so you can improve ROI
  • GDPR and it's implications for Australian business
  • How marketers can have trust/confidence in second party data
  • New rules for data-driven media attribution modeling 
  • How to choose the most appropriate data to activate and draw insights from
Data is a topic that every marketer needs to consider. Don’t miss this opportunity to find out how you can leverage data in 2018 and beyond. 

Book your ticket now.

This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 15-20 minutes
  • Q&A discussion panel will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!


Drew Ascough, Leader – Performance Media & Analytics, Virgin Australia

For the past 7 years Drew has managed the Performance Media & Analytics team at Virgin Australia Group of Airlines. Before that he has held digital marketing and strategy roles with Brisbane Marketing, UK Trade & Investment & Golden Circle.

Drew will explain how Virgin Australia approaches data and the staged journey they have taken in leveraging data to enable outcomes. Find out how Virgin utilises first, second and third party data and how collaboration has enabled opportunities. Plus, get insights into their 2018 award winning data campaign.

Kshira Saagar, Head of Analytics and Data Sciences, The Iconic

Kshira Saagar has been with the Analytics/Decision Sciences industry for almost a decade now having worked across Americas, Asia, Europe and more importantly Australia. The bulk of his work has been focussed on developing solutions for the Analytics problem spaces of the Retail, Telecom and Insurance marketing departments at some of the leading Fortune 100 clients. In his current role at The Iconic, he's responsible for understanding and enabling data-driven decision making. 

Kshira will be speaking to how to use your own data to redefine a new-age data-driven media attribution.

Jakub Otrząsek, Lead Web Analyst, Datalicious 

Jakub has designed his career around his love of data. Moving from his native Poland to Australia in early 2016, Jakub has relished his role as Lead Web Analyst for Datalicious - where he is responsible for leading their Web Analytics team distributed across AU/NZ and Asia. His role involves delivering data and insights on an everyday basis, creating cutting edge solutions for blue chip customers and integrating different technology stacks (Google, Adobe, etc) to create outstanding business value. 

Jakub will be sharing insights into what GDPR implications will mean to Australian business as well as outlining what processes companies should take in order to accommodate requests for “removing data”.

Jessica Chan, Audience Product Manager, eBay [MODERATOR]

Jess’ career started at IBM supporting the generation of sales leads for integrated IT enterprise solutions. Since then, she has explored the world of digital, advertising, data and ad/mar tech platforms at companies; ninemsn, Microsoft and Ticketek Entertainment Group.

Jess now works at eBay Australia & New Zealand, leading audience product for eBay’s marketing and advertising divisions. 


Drew Ascough

Drew Ascough

Virgin Australia

Leader - Performance Media & Analytics
See Bio
Jessica Chan

Jessica Chan


Audience Product Manager
See Bio
Kshira Kshira Saagar

Kshira Kshira Saagar

The Iconic

Head of Analytics and Data Sciences
See Bio
Jakub Otrząsek

Jakub Otrząsek


Lead Web Analyst
See Bio
Date & Time
June 27, 2018
8:00 AM - 10:00 AM
8:00 am Networking and Registration
8:30 am Presentations commence
9:30 am Audience Q&A
9:45 am Wrap up & Lucky Door Prize
10:00 am Optional additional networking
General Assembly
Podium Building, Level 2, 1 Market Street
Sydney, 2000

The Team

Amber Dermoudy

Amber Dermoudy

Interactive Minds

Sydney Chapter Director
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Brooke Cashman

Brooke Cashman

Interactive Minds

Events & Partnerships Manager
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.