We've got a red hot line up of creativity and marketing technology specialists from brands including Facebook™, The Proverbials, Virtual Method, Zappar and Thirty3South Films. Our speakers will share cutting-edge insights and case studies on creative video, social campaigns, digital storytelling and new forms of content like augmented reality.
How can you combine creativity with new technologies to deliver real marketing outcomes for your business or or your clients' businesses?
Find out on August 23.
Over the past 12 years, Peter has helped guide the digital advertising for some of the world’s biggest brands across the world’s biggest publishers. The mix of media, creative and tech background continues to shape his passion for the possibilities enabled through and by the internet in this information/conceptual age. Working for Facebook the past 3 years leading media, dating and wagering, much change and opportunity continues to uncover – as the company says “the journey is 1% complete”.
Peter’s presentation will explore the concept of time within the digital space. The concept of attention and time spent is no longer being measured in minutes or hours, but in seconds, actions and benefit attained. Find out how the value exchange with your customer should inform, entertain, service and fulfil for the best outcomes.
Owen is the founder and Managing Director of THIRTH3SOUTH Films, a Newcastle based Film Communications business.
Having spent over 15 years in leadership positions in some of Australia and Europe's best performing online businesses such as realestate.com.au, The Daily Mail Group, and APN, Owen went on to launch the first online video training platform in the UK property industry before online video was a thing.
Since moving back to Australia Owen has worked with brands and corporations to help them leverage the power of video in their business. Working with SME's up to global brands such as Salesforce.com, BHP, BUPA and Coles, Owen has helped align video production and creativity with company growth strategy to get results.
In 10 short minutes, Owen will show how strategy led video production adds enormous value to your sales funnel. By understanding customer buying patterns and roadblocks, a strategy led video can guide your customer through the buying stages of Need, Choice, and Risk to increase sales conversion.
David Francis is the Co-Founder of Virtual Method an AR/VR Consultancy and Creative Agency that works with the enterprise and to build B2C/B2B marketing, sales, training and operational strategies around advanced AR + VR Head-Mounted-Displays and iOS/Android devices.
A pioneer of the Augmented and Virtual Reality industries in Australia, over the last 8 years David has conceived and produced scores of complex, commercial AR/VR campaigns with local and international brands, including CBRE, Konica Minolta, Netapp, Cisco, Target, Singtel Optus, 20th Century Fox, Woolworths and Toyota among many others.
Virtual Method is also the exclusive representative of Zappar mobile AR/VR publishing software in Asia-Pacific, which powers Shazam’s AR/VR globally and many other media and content creators.
Virtual Method also exclusively represents Realwear technologies, an OEM that provides hands-free, voice-controlled rugged wearable computing for field-workers in Mining, Oil, Gas, Manufacturing and Industrial 4.0.
David will explore how Augmented Reality, Virtual Reality and platforms like Zapworks are changing marketing, and how the untapped potential of VR lies in that it can help customers explore new dimensions at their own pace.
Brian is the Founder and Creative Director of The Proverbials and has worked as a creative in the advertising and brand communication industry for the past 25 years.
Some of the local, national and global clients he has worked with over that time include NIB Health Funds, Newcastle Permanent Building Society, Carrier Air Conditioning, Sydney Water, Wesfarmers, Australia Post, TAFE NSW, RSPCA Australia and Animals Asia.
His experience is extensive across a broad range of industry sectors and his work has led to some outstanding results for his clients, including a fourfold increase in packaged home loans for Newcastle Permanent in a 3 month period, a 60% increase in enquiry for TAFE Western NSW, and a 222% increase in year on year sales for NIB Health Funds.
Brian is also an accomplished award-winning musician, songwriter, composer and director.
Brian will be sharing the inner creative workings that lead to the viral success of the 2014 "Let a Bear Sh!t in the Woods” campaign, and how you can leverage creativity and technology to create interactive, global campaigns.