Big Data, Small Data: Activating the right data for real results

June 14, 2018, 8:30 a.m.

Event Details

This month, Interactive Minds explores how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Our speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with second party data.

At this event you’ll see:

  • How to deal with gaps in your data or data systems so you can improve ROI
  • How marketers can have trust/confidence in second party data
  • How to choose the most appropriate data to activate and draw insights from
  • Data is a topic that every marketer needs to consider. Don’t miss this opportunity to find out how you can leverage data in 2018 and beyond. Get your ticket now.


  • This event is a seminar event and includes:
  • The opportunity to network with attendees (8:30am to 9:00am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • Question and answer time will be held at the end

Book your ticket now.

Our Speakers:

James Copley, Senior Marketing Intelligence Analyst, Goodstart Early Learning

James will share how Goodstart Early Learning utilises their data to find insights and provide recommendations, pre- and post- campaign, to optimise results. Plus, how they integrate ABS data to enrich their data set and achieve better outcomes.

Felipe Rego, Partner, Advanced Analytics and Data Science

Felipe is a leading advanced analytics and data science partner, helping teams build, manage and enhance their data science and visualisation solutions in a strategically-aligned, commercially-oriented and customer-centred way. He has worked with Sportsbet, the NBN, Newscorp, Dick Smith, and General Assembly. 

Kent Lardner, Digital Innovation Manager, JLL

With over 30 years experience specialising in building business solutions around data, Kent is passionate about machine-learning, digital innovation and the opportunities this presents to marketers. He will discuss the analytics that can be drawn from free (or very low cost) location-based data.


James Copley

James Copley

Goodstart Early Learning

Senior Marketing Intelligence Analyst
See Bio
Felipe Rego

Felipe Rego

Advanced Analytics & Data Science

See Bio
Kent Lardner

Kent Lardner

JLL (Jones Lang LaSalle)

Digital Innovation Manager
See Bio


June 14, 2018
8:30 a.m. - 10:45 a.m.


Room x202, University of Newcastle City Campus
Auckland St & King St Newcastle, 2300

The Team

Dave Eddy

Dave Eddy

Vicinity Marketing

Chapter Director
View Profile
Sinead Conway

Sinead Conway

Redback Solutions

Newcastle Chapter Director
View Profile

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.