What’s Next: Marketing in 2018

Feb. 14, 2018, 8 a.m.

Event Details


What’s Next: Marketing in 2018

Join Interactive Minds in Melbourne in February as we cover what marketers need to know for the year ahead. We’ll hear the latest approaches to artificial intelligence, digital disruption, data and automation. Plus, our speakers will share what technology changes we can expect to have an impact on our marketing activities.

Find out what other marketers are focused on and how to prioritise the exciting possibilities ahead. Our speakers will explain what’s going to change, how to be ready and the ways in which new technologies and opportunities will impact productivity and efficiency.

Our speakers will cover:
  • How marketers are using artificial intelligence
  • How to keep digital disruption front of mind
  • What you need to think about in data, automation and reaching your customer

This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • Three speakers, each presenting for 25 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

This event is for every marketer who wants to stay ahead of the curve. Book your ticket now.

*Annual passes are now available for 2018! Find out more.


Michelle Zamora, Head of Marketing, IBM Watson
Michelle will share how the role of the CMO is transforming, and with it, the areas marketers should prioritise in 2018 as part of their development plan. Hear out how machine learning and artificial intelligence are fundamental to creating more insightful leaders and marketing professionals.

Kim Anderson, General Manager, NAB Labs
Kim will share her perspective on three things that marketers need to be looking out for in 2018. Plus hear recent examples of how NAB Labs is implementing new technologies and methods across different industries and audiences.

JP Syriatowicz, CEO, Squiz
JP will talk about the importance of having a planned approach for disruption and how you can be sure you on the right path. He’ll also discuss how marketers can leverage automation to be more efficient in the year ahead.

Secure your spot and book your ticket now.


Michelle Zamora

Michelle Zamora

IBM Watson

Head of Marketing
See Bio
Kim Anderson

Kim Anderson

NAB Labs

General Manager
See Bio
JP Syriatowicz

JP Syriatowicz


CEO & Founder
See Bio


Feb. 14, 2018
8 a.m. - 10:30 a.m.


The Backlot Studios
65 Haig Street, Southbank Melbourne, 3006

The Team

Louisa Dahl

Louisa Dahl

Interactive Minds

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Samantha Horton

Samantha Horton

Event Manager
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.