In March we shine the spotlight on social media and dissect the latest changes to this channel and what they mean to marketers.
Our experts will discuss the best ways to use social in the year ahead, the latest measurement tactics you need to know and how companies are driving ROI. We'll also look at influencer marketing and unpack the best practices, pitfalls to avoid and why it all comes back to data.
Our speakers will cover:
All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!
*Annual passes are still available for 2018! Find out more.
Brie Stewart, Head of Social, Clemenger BBDO
Brie will provide an update on where social media is at and share her thoughts on how marketers can stay creative and relevant, whilst leveraging a channel with strict algorithm and format requirements.
Danielle Lewis, CEO & Co-Founder, Scrunch
Danielle will share how companies are using best practice influencer marketing to grow their customer base. Find out the pitfalls to avoid, how to use data and who should consider influencer marketing in the year ahead.
Dr Doan Nguyen, Director of Master of Marketing, Swinburne University
Doan will provide her insights on the human aspect of social media that we need to understand. Discover a new perspective on why people do and don't engage with brands as well as evidence-based recommendations on what you can do to encourage social relationships.
Roey Rafael, Director of Paid Growth, Envato
Roey will share how Envato leverages video on paid social media for growth. Learn the three fundamentals of using video to generate an ROI driven response.