Marketing Plans and Their Secret Sauce

Feb. 7, 2019, 8 a.m.

Event Details

Marketing Plans and Their Secret Sauce - 7th February Melbourne

What does your marketing plan look like?

As we begin 2019, we are exploring how marketers do their planning for the year ahead, and importantly, what that plan actually looks like. We know that there is not one set process or template and that each business will approach and design their plan in slightly different ways. That’s why this month, we are looking at how various marketers undertake the task for both strategic plans and practical activities and what their secret sauce is for making it work for their team.

Regardless of whether you and your team have your plan completed, or if it’s a work in progress, this event will benefit you and give you a unique chance to look behind the curtain at what works for other marketers. 

Our speakers will share:

  • The process involved in putting together their marketing plan
  • How the plan relates to the broader company goals and vision
  • Who is involved in compiling, reviewing, approving and implementing the plan
  • The actual format used for the plan/s
  • How long the plan is for and how it typically evolves over time

Don’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your marketing approach.

Get your ticket now. Annual passes are now available for 2019! Find out more.


  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Our Speakers

Jay Ong, Digital Marketing Manager, Thankyou
Jay will share how he puts together the digital marketing plan at Thankyou. Find out the processes and stakeholders involved and what the final plan looks like, plus see how this translates to campaign planning for the company.

Ben Osborn, Senior Group Digital Manager, Cricket Victoria / Melbourne Stars / Melbourne Renegades
Find out how Ben approaches the digital marketing plan for the Cricket Victoria Group which involves multiple segments, a mix of agency and in-house activity and cross-platform sales. You'll see how he avoids cannibalisation between products, how they fit within a national one-customer approach and the relationship with above the line activity. Plus, Ben will showcase some of the systems, tools and formats they use to bring it all together. 

Alex Holmes, CMO & Head of Accounts, Influx
Alex will share his approach to putting together a strategic marketing plan and lift the cover on what is involved. Learn from his B2B and B2C experience across previous roles at TripIt, Envato and now at Support as a Service company, Influx. 

Early bird tickets are available until Thursday 24th January or until the allocation has run out.


Ben Osborn

Ben Osborn

Cricket Victoria / Melbourne Stars / Melbourne Renegades

Senior Group Digital Manager
Jay Ong

Jay Ong


Digital Marketing Manager
Alex Holmes

Alex Holmes


CMO & Head of Accounts


Feb. 7, 2019
8 a.m. - 10:30 a.m.


One Roof Melbourne
77-83 City Rd Southbank, 3006

The Team

Louisa Dahl

Louisa Dahl

Interactive Minds

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Samantha Horton

Samantha Horton

Event Manager
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.