Email Marketing - Opportunities, Trends and Engagement

Sept. 11, 2019, 8 a.m.

Event Details

Email Marketing - Opportunities, Trends and Engagement

11th September, Melbourne

Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database.

When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience?

At this event, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email, their tips for deliverability and how they creatively find ways to engage with their customers. Plus, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis.

Our speakers will cover:

  • The latest trends, what’s working and what’s not and what’s ahead
  • How others are using personalisation and automated sends to improve effectiveness and get the best response rates
  • The best ways to grow your email list in 2019 and beyond
  • How to make sure your email gets through to the customer

Whether you send 1,000 emails a month or millions, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now.


  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Our Speakers

Kate Cook, Marketing Manager, Melbourne Sports Centres
Kate will share her approach to crafting email funnels to drive conversions and change consumer behaviour from “undecided” to “decided”. Find out how Melbourne Sports Centres embarked on a data clean up project to improve the data integrity of their decade old CRM and how they are aligning social advertising to their email marketing strategy to grow their database and trigger funnels in their campaigns.

Kellianne Van Es, Senior Email Marketing & Automation Specialist, Monash University
Kellianne will explain the role of email in Monash University’s recent transformational journey and share how they have moved from transactional emails to highly personalised, segmented email communications that drive conversion. She’ll share her lessons on navigating personalisation in a highly complex data environment, plus show how their audience segmentation and data consent approach has expanded accordingly.

Dan Bruce, Email and Marketing Automation Specialist, Heart Foundation
Dan will draw on his email experience across B2B, retail and not-for-profit to share the common threads for success in retaining your customers. Learn practical advice on how to manage expectations across a business, structure emails for engagement and build channels such as SMS to compliment your customer journeys.

Rob Bell, Partner, XCOM Media
Rob will take us through the latest trends in email around data, personalisation, AI, content and engagement. You’ll identify opportunities to super charge your email strategy and see visual examples and of who’s getting it right.

Early bird tickets will be on sale until Wednesday 28th August unless sold out prior. 


Kate Cook

Kate Cook

Melbourne Sports Centres

Marketing Manager
See Bio
Kellianne Van Es

Kellianne Van Es

Monash University

Senior Email Marketing & Automation Specialist
See Bio
Dan Bruce

Dan Bruce

Heart Foundation

Email and Marketing Automation Specialist
See Bio
Rob Bell

Rob Bell

XCOM Media

See Bio


Sept. 11, 2019
8 a.m. - 10:30 a.m.


One Roof Melbourne
77-83 City Rd Southbank, 3006

The Team

Louisa Dahl

Louisa Dahl

Interactive Minds

View Profile
Samantha Horton

Samantha Horton

Event Manager
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.