Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database.
When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience?
At this event, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email, their tips for deliverability and how they creatively find ways to engage with their customers. Plus, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis.
Our speakers will cover:
Kate Cook, Marketing Manager, Melbourne Sports Centres
Kate will share her approach to crafting email funnels to drive conversions and change consumer behaviour from “undecided” to “decided”. Find out how Melbourne Sports Centres embarked on a data clean up project to improve the data integrity of their decade old CRM and how they are aligning social advertising to their email marketing strategy to grow their database and trigger funnels in their campaigns.
Kellianne Van Es, Senior Email Marketing & Automation Specialist, Monash University
Kellianne will explain the role of email in Monash University’s recent transformational journey and share how they have moved from transactional emails to highly personalised, segmented email communications that drive conversion. She’ll share her lessons on navigating personalisation in a highly complex data environment, plus show how their audience segmentation and data consent approach has expanded accordingly.
Dan Bruce, Email and Marketing Automation Specialist, Heart Foundation
Dan will draw on his email experience across B2B, retail and not-for-profit to share the common threads for success in retaining your customers. Learn practical advice on how to manage expectations across a business, structure emails for engagement and build channels such as SMS to compliment your customer journeys.
Rob Bell, Partner, XCOM Media
Rob will take us through the latest trends in email around data, personalisation, AI, content and engagement. You’ll identify opportunities to super charge your email strategy and see visual examples and of who’s getting it right.
Early bird tickets will be on sale until Wednesday 28th August unless sold out prior.
Kate Cook has been working as a digital marketing specialist for over 8 years, starting her career working across search engine marketing & social media and later consulting across the full suite of inbound marketing platforms with her unique methodology. Now, Kate manages the end-to-end marketing for the Melbourne Sports Centres brand and their three premier sporting venues in Victoria. In working in agency and in-house environments and across a number of brands, Kate has a breadth of experience developing digital marketing strategies across FMCG, retail and government. Kate shares her digital marketing learnings on her blog, Small Paper Things which has been featured by The Huffington Post, ProBlogger and listed by Smart Company as one of Australia’s Best Business Blogs.
Kellianne has worked in the digital marketing space for over 8 years, with a strong focus on Customer Lifecycle digital marketing, profiling, nurturing and loyalty programs.
She's worked in, and consulted across multiple industries: including: Energy & Gas, Fashion Retail, Property & Finance, Not For Profit, Tech & Software Development, and now Higher Education
Her main focus today is digitally transforming the email marketing landscape of Monash University, focusing on providing customer value through implementing scalable automations and journeys, whilst championing CRM health, data governance and best practices.
Dan has spent over 14 years in marketing roles in both Melbourne and the UK. Beginning his career in magazine publishing, he has since gone on to work for leading Australian start-up Envato as a founding member of their digital marketing team, along with experience in CRM and automation for established fast food and retail brands. Most recently, Dan joined the CRM team of not-for-profit the Heart Foundation, working to develop new customer journey programs across patient support, fundraising and donor care.
Rob is an Entrepreneur, Digital Marketer and Marketing Technology professional focused on building businesses that demonstrate results through tangible outcomes. With over 20 years’ experience working with medium to Enterprise level customers and through his company XCOM Media he has worked on some of the biggest digital campaigns and digital programs in the region. As XCOM Media is now part of the OtherLevels group after its acquisition last November Rob can share insights across a broad range of program strategies and approaches to implementing technology. In addition to this Rob sits on the board of the charity 4ASDKids and produced a TV show last year that recently aired on Channel 10.'