Content Marketing: Shifts, Trends & Results

Aug. 15, 2018, 8 a.m.

Event Details

Content Marketing: Shifts, Trends & Results - 15th August Melbourne

Is your audience's consumption of content changing?

The value of digital content for business has been proven repeatedly, however change is continually occurring with our audiences, their content consumption, platforms we use and the depth of reporting available. It’s vital that the way we create, distribute, measure and reuse content is reviewed regularly to ensure it leverages the current opportunities available.

This month we’re exploring the latest digital content methods and tactics working for marketers both internationally and locally. Our speakers will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose a channel, the measurement they use and what a good result looks like. Plus, you’ll hear examples across both small and large companies with very different content schedules.

Regardless of whether your content is copy, video or audio, you’ll gain insights into the latest techniques and updates available so that your content can be authentic, use a consistent brand voice and ultimately drive an outcome.

We are excited to be joined by Ashley Ward international digital marketing expert from SEMrush who will be in Australia from the USA for this event.

Get your ticket now.


  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • Question and answer time will be held at the end

All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Our Speakers

Ashley Ward, Digital Marketing Strategist, SEMrush
Ashley will share her international perspective on the latest content direction and trends she is seeing. She’ll discuss the impact of high mobile usage on content decisions, show how you can write ad copy that converts and explore how people are searching using voice. Plus, find out what metrics and measurement you should be using to measure your content results.

Michael Hauser, Head of Digital, Visit Victoria
Michael will outline how Visit Victoria’s content has evolved from fixed and social, to multi-format, targeted and personalised. Discover their key insights and critical points in this journey, how they get cut through in a content rich industry and what Michael sees as being the next step in their evolution.

Thomas Russell, Content Marketing Adviser, beyondblue
Thomas will outline beyondblue's approach to content marketing and share his journey in getting internal stakeholders on board with their content focus. Find out the types of content they use and why, how they distribute it for maximum effectiveness, their measures of success and what is installed in the near future.

Zoe Dattner, Publisher, SmartCompany
Zoe will share a publisher's perspective on content marketing and will provide tips on how to think more like a journalist when creating content. She’ll also offer some examples of what to do and what not to do to maximise audience engagement.


Ashley Ward

Ashley Ward


Digital Marketing Strategist
See Bio
Michael Hauser

Michael Hauser

Visit Victoria

Head of Digital
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Thomas Russell

Thomas Russell


Content Marketing Adviser
See Bio
Zoe Dattner

Zoe Dattner

SmartCompany & StartupSmart

See Bio


Aug. 15, 2018
8 a.m. - 10:30 a.m.


The Angliss Conference Centre
Level 5, 555 La Trobe Street Melbourne, 3000

The Team

Louisa Dahl

Louisa Dahl

Interactive Minds

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Samantha Horton

Samantha Horton

Event Manager
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.