Is your audience's consumption of content changing?
The value of digital content for business has been proven repeatedly, however change is continually occurring with our audiences, their content consumption, platforms we use and the depth of reporting available. It’s vital that the way we create, distribute, measure and reuse content is reviewed regularly to ensure it leverages the current opportunities available.
This month we’re exploring the latest digital content methods and tactics working for marketers both internationally and locally. Our speakers will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose a channel, the measurement they use and what a good result looks like. Plus, you’ll hear examples across both small and large companies with very different content schedules.
Regardless of whether your content is copy, video or audio, you’ll gain insights into the latest techniques and updates available so that your content can be authentic, use a consistent brand voice and ultimately drive an outcome.
We are excited to be joined by Ashley Ward international digital marketing expert from SEM Rush who will be in Australia from the USA for this event.
All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!
Ashley Ward, Digital Marketing Strategist, SEM Rush
Ashley will share her international perspective on the latest content direction and trends she is seeing. She’ll discuss the impact of high mobile usage on content decisions, show how you can write ad copy that converts and explore how people are searching using voice. Plus, find out what metrics and measurement you should be using to measure your content results.
Zoe Dattner, Publisher, Smart Company & StartupSmart, Private Media
Zoe will share a publisher's perspective on content marketing and will provide tips on how to think more like a journalist when creating content. She’ll also offer some examples of what to do and what not to do to maximise audience engagement.
+ more speakers to be announced soon.
Ashley Ward is a Digital Marketing Strategist at SEMrush, an all-in-one digital marketing tool. Her passion is focused on helping businesses and marketing professionals gain long term ROI through teaching content and social media marketing techniques.
Speaking both internationally and throughout the US, Ashley regularly teaches workshops and speaks at conferences like Pubcon, BrightonSEO, SearchLove, Digital Summits, Retail Global, and SMS Sydney.
Ashley has co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.
Zoe Dattner is the publisher of SmartCompany, where she leads the editorial, partner content and commercial teams. Formerly, Zoe worked in the book trade for fifteen years, as founder and director of Sleepers Publishing, and general manager of the Small Press Network.