Content Marketing: Finding the Balance Between Art and Science

Melbourne
May 31, 2017, 8 a.m.

Event Details

Content Marketing: Finding the Balance Between Art and Science

Content has never played a bigger role in digital marketing. With the importance of social media, the uptake of video and audio and the opportunities with blogs, articles and premium content, a well-considered content strategy is a priority for every digital marketer.

Creating effective content has become both an art and a science. Artists bring a vision to life, craft stories, generate compelling imagery and create experiences for the user. Scientists learn the best techniques, read the data, analyse results and automate processes.

This May, we'll look at how the best content marketing combines both art and science to generate fantastic results for companies. Our speakers will share their stories, tips, and tools, in order to help leverage best practice and generate new ideas.

Attend this event and you’ll get insights to:

  • How companies find a balance between art and science in creating content
  • Data considerations for crafting a content plan
  • How companies ensure creativity
  • Tools to help you craft insightful content


Join us to explore the role of content in 2017. Get your ticket now.

Speakers

Sam Sidney

Sam Sidney

Milkbar Digital

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Aimee Jellett

Aimee Jellett

SEEK

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Nerissa Atkinson

Nerissa Atkinson

The Revery

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When

May 31, 2017
8 a.m. - 10:30 a.m.

Where

The Cluster
Level 20, 31 Queen Street Melbourne, 3000

The Team

Louisa Dahl

Louisa Dahl

Interactive Minds

CEO
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Samantha Horton

Samantha Horton

Event Manager
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.

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