Content Marketing: Finding the Balance Between Art and Science
Content has never played a bigger role in digital marketing. With the importance of social media, the uptake of video and audio and the opportunities with blogs, articles and premium content, a well-considered content strategy is a priority for every digital marketer.
Creating effective content has become both an art and a science. Artists bring a vision to life, craft stories, generate compelling imagery and create experiences for the user. Scientists learn the best techniques, read the data, analyse results and automate processes.
This May, we'll look at how the best content marketing combines both art and science to generate fantastic results for companies. Our speakers will share their stories, tips, and tools, in order to help leverage best practice and generate new ideas.
Attend this event and you’ll get insights to:
For the past 7 years Sam has been working in digital marketing and social media for big name Australian brands like Sportsgirl, Pedestrian TV and Priceline Pharmacy. Her success drove her to create Milkbar Digital, a content and social media agency, working with clients such as Swisse and Red Island Olive Oil.
Aimee leads the content marketing strategy for seek.com.au, Australia’s largest online employment marketplace. In her role, Aimee is responsible for deepening engagement across both B2C and B2B markets in Australia and New Zealand and has played an integral role in helping shift brand perception. Prior to working at SEEK, Aimee spent six years working in marketing communications and brand management. Her passion for marketing is underpinned by a customer-centric approach.
Nerissa Atkinson is Creative Director and co-founder at The Revery, a marketing agency that gives B2B and technology companies a human face. As Creative Director Nerissa works with businesses to uncover the aspects of their brand most likely to appeal to their target customers, and the best approach to reach them. Prior to starting The Revery, Nerissa held senior marketing roles in large corporates across Australia, the UK and New Zealand.