Content Marketing: Finding the Balance Between Art and Science

May 31, 2017 / 8:00 AM

Event Details

Content Marketing: Finding the Balance Between Art and Science

Content has never played a bigger role in digital marketing. With the importance of social media, the uptake of video and audio and the opportunities with blogs, articles and premium content, a well-considered content strategy is a priority for every digital marketer.

Creating effective content has become both an art and a science. Artists bring a vision to life, craft stories, generate compelling imagery and create experiences for the user. Scientists learn the best techniques, read the data, analyse results and automate processes.

This May, we'll look at how the best content marketing combines both art and science to generate fantastic results for companies. Our speakers will share their stories, tips, and tools, in order to help leverage best practice and generate new ideas.

Attend this event and you’ll get insights to:

  • How companies find a balance between art and science in creating content
  • Data considerations for crafting a content plan
  • How companies ensure creativity
  • Tools to help you craft insightful content

Join us to explore the role of content in 2017. Get your ticket now.


Sam Sidney

Sam Sidney

Milkbar Digital

Aimee Jellett

Aimee Jellett


Nerissa Atkinson

Nerissa Atkinson

The Revery

Date & Time
May 31, 2017
8:00 AM - 10:30 AM
8:00 am Registration and networking
8:30 am Speaker presentations
10:00 am Question time
10:30 am Event concludes
The Cluster
Level 20, 31 Queen Street
Melbourne, 3000

The Team

Chris Phillips

Melbourne Chapter Director

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.