Content Marketing: Finding the Balance Between Art and Science
Content has never played a bigger role in digital marketing. With the importance of social media, the uptake of video and audio and the opportunities with blogs, articles and premium content, a well-considered content strategy is a priority for every digital marketer.
Creating effective content has become both an art and a science. Artists bring a vision to life, craft stories, generate compelling imagery and create experiences for the user. Scientists learn the best techniques, read the data, analyse results and automate processes.
This May, we'll look at how the best content marketing combines both art and science to generate fantastic results for companies. Our speakers will share their stories, tips, and tools, in order to help leverage best practice and generate new ideas.
Attend this event and you’ll get insights to: