Best Practice Multichannel Marketing

June 20, 2018, 8 a.m.

Event Details

Best Practice Multichannel Marketing - 20th June Melbourne

Today’s average customer engages with a brand at least seven times across multiple channels before they purchase. How are you encouraging, linking, managing and tracking your cross-channel activity?

At this event we’re looking at how marketers are using cross-channel marketing to drive consumers towards purchase. With customers frequently switching from desktop to mobile, from website to Facebook to email to instore, we need to frequently review how these channels are working consistently and together.

We’ll explore how linking channels can increase conversion and look at creative ways that organisations are moving their customers from one channel to another. Our speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again and again.

This event will cover:

  • How offline and online channels can best work together to encourage engagement and purchase
  • The types of messaging that best works to drive consumers between channels
  • Examples of successful multichannel campaigns

Regardless of whether you have a physical location, an online-only offering or a mix of the two, this topic will help you to ensure you’re considering the multi-channel approach that your consumers are using. 

Get your ticket now.


This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Our Speakers

Ryan Gracie, Group Head of Marketing, Catch Group
Find out the range of above the line and digital channels that Catch Group use and how they focus their marketing attention. Ryan will explain the importance of traditional media for this ecommerce brand and explain how they encourage customers to move between channels as they move through the purchase funnel.

Renee Smith, Head of Marketing, Cotton On Group
Renee will share how Cotton On Group place relationships at the center of their multichannel approach, including the success of their recent Mother's Day campaign that drove Instagram followers directly in-store. Plus, how they are restructuring to build an organisational culture that is capable of delivering high performing multichannel marketing across all 3 of their brands.

Brendan O'Kane, Managing Director, OtherLevels
Brendan will discuss the importance of identifying repeat visitors across channels and will open your mind to some new channels that you should consider leveraging. Plus, see examples of how companies from various industries are using multichannel activity to improve outcomes across the customer lifecycle.

Andrew Lane, Head of Sales & Client Engagement, Salmat
Andrew will share his insights on how to include a targeted mix of traditional and online media in your marketing plan and some ways to tackle the reporting challenges this brings.


Ryan Gracie

Ryan Gracie

Catch Group

Group Head of Marketing
See Bio
Renee Smith

Renee Smith

Cotton On Group

Head of Marketing
See Bio
Andrew Lane

Andrew Lane


Head of Sales & Client Engagement
See Bio
Brendan O'Kane

Brendan O'Kane


Managing Director
See Bio


June 20, 2018
8 a.m. - 10:30 a.m.


The Angliss Conference Centre
Level 5, 555 La Trobe Street Melbourne, 3000

The Team

Louisa Dahl

Louisa Dahl

Interactive Minds

View Profile
Samantha Horton

Samantha Horton

Event Manager
View Profile

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.