Today’s average customer engages with a brand at least seven times across multiple channels before they purchase. How are you encouraging, linking, managing and tracking your cross-channel activity?
At this event we’re looking at how marketers are using cross-channel marketing to drive consumers towards purchase. With customers frequently switching from desktop to mobile, from website to Facebook to email to instore, we need to frequently review how these channels are working consistently and together.
We’ll explore how linking channels can increase conversion and look at creative ways that organisations are moving their customers from one channel to another. Our speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again and again.
This event will cover:
Regardless of whether you have a physical location, an online-only offering or a mix of the two, this topic will help you to ensure you’re considering the multi-channel approach that your consumers are using.
This event is a seminar event and includes:
Ryan Gracie, Group Head of Marketing, Catch Group
Find out the range of above the line and digital channels that Catch Group use and how they focus their marketing attention. Ryan will explain the importance of traditional media for this ecommerce brand and explain how they encourage customers to move between channels as they move through the purchase funnel.
Renee Smith, Head of Marketing, Cotton On Group
Renee will share how Cotton On Group place relationships at the center of their multichannel approach, including the success of their recent Mother's Day campaign that drove Instagram followers directly in-store. Plus, how they are restructuring to build an organisational culture that is capable of delivering high performing multichannel marketing across all 3 of their brands.
Brendan O'Kane, Managing Director, OtherLevels
Brendan will discuss the importance of identifying repeat visitors across channels and will open your mind to some new channels that you should consider leveraging. Plus, see examples of how companies from various industries are using multichannel activity to improve outcomes across the customer lifecycle.
Andrew Lane, Head of Sales & Client Engagement, Salmat
Andrew will share his insights on how to include a targeted mix of traditional and online media in your marketing plan and some ways to tackle the reporting challenges this brings.
Ryan Gracie is a marketing and media professional, operating at the intersection of marketing, technology and creative. Starting life as cameraman with the WIN TV network, Gracie went on to become the General Manager of the WIN radio network, Digital Lead for APN News & Media and more recently he spent 4 years as the Digital Marketing Manager for JB Hi-Fi, establishing a focus on the digital channel for the iconic Australian retailer. A stint as Marketing Director with Global Toy & Sporting goods manufacturer Funtastic, immersed him in product design and brand creation. As a retail marketing expert, for the past 2 years Gracie has lead marketing for Australia’s largest ecommerce business, Catch Group which includes leading brands Catch, Grocery Run, Mumgo, Brands Exclusive, The Home, Pumpkin Patch & Catch Connect.
With a love for retail and a flair for marketing, Renee has been fortunate enough to combine both in a career over the past 2 decades that has taken her around the globe. From Australian fashion brands to American content producers, this woman roles up a clear view of marketing which is matched by the tenacity to make things happen. Respectful of stakeholders, she harnesses the power of relationships in business to set teams and campaigns on course on the right direction.
Andrew has over 20 years of marketing experience leading online marketing and sales strategies across a variety of industries in agency and in-house roles. As Salmat's Head of Sales & Client Engagement, Andrew’s focus is on helping Salmat's clients successfully connect with their customers. Prior to joining Salmat in 2017, Andrew spent a number of years heading up successful digital agency Traffika in Queensland and, prior to this, spent 15 years working across a number of leading telcos in Europe and Australia.
Brendan is the founder of the OtherLevels group and is also the Managing Director and Chief Executive Officer of OtherLevels.
Brendan has an extensive software engineering background, combined with a successful 15 year sales and marketing career with US software companies, including senior appointments with Oracle Corporation in the UK, Europe and the Asia Pacific region focusing on the mobile and messaging sectors. Brendan has a Bachelor of Science (Honours) and is a successful private investor, advisor and director in early stage technology companies.