Today’s average customer engages with a brand at least seven times across multiple channels before they purchase. How are you encouraging, linking, managing and tracking your cross-channel activity?
At this event we’re looking at how marketers are using cross-channel marketing to drive consumers towards purchase. With customers frequently switching from desktop to mobile, from website to Facebook to email to instore, we need to frequently review how these channels are working consistently and together.
We’ll explore how linking channels can increase conversion and look at creative ways that organisations are moving their customers from one channel to another. Our speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again and again.
This event will cover:
Regardless of whether you have a physical location, an online-only offering or a mix of the two, this topic will help you to ensure you’re considering the multi-channel approach that your consumers are using.
This event is a seminar event and includes:
Brendan O'Kane, Managing Director, OtherLevels
Brendan will discuss the importance of identifying repeat visitors across channels and will open your mind to some new channels that you should consider leveraging. Plus, see examples of how companies from various industries are using multichannel activity to improve outcomes across the customer lifecycle.
More speakers coming soon.
Brendan is the founder of the OtherLevels group and is also the Managing Director and Chief Executive Officer of OtherLevels.
Brendan has an extensive software engineering background, combined with a successful 15 year sales and marketing career with US software companies, including senior appointments with Oracle Corporation in the UK, Europe and the Asia Pacific region focusing on the mobile and messaging sectors. Brendan has a Bachelor of Science (Honours) and is a successful private investor, advisor and director in early stage technology companies.