Best Practice Multichannel Marketing

June 20, 2018 / 8:00 AM

Event Details

Best Practice Multichannel Marketing - 20th June Melbourne

Today’s average customer engages with a brand at least seven times across multiple channels before they purchase. How are you encouraging, linking, managing and tracking your cross-channel activity?

At this event we’re looking at how marketers are using cross-channel marketing to drive consumers towards purchase. With customers frequently switching from desktop to mobile, from website to Facebook to email to instore, we need to frequently review how these channels are working consistently and together.

We’ll explore how linking channels can increase conversion and look at creative ways that organisations are moving their customers from one channel to another. Our speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again and again.

This event will cover:

  • How offline and online channels can best work together to encourage engagement and purchase
  • The best practice multichannel attribution measures and tools
  • Examples of successful multichannel campaigns

Regardless of whether you have a physical location, an online-only offering or a mix of the two, this topic will help you to ensure you’re considering the multi-channel approach that your consumers are using. 

Get your ticket now.


This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Our Speakers

Brendan O'Kane, Managing Director, OtherLevels
Brendan will discuss the importance of identifying repeat visitors across channels and will open your mind to some new channels that you should consider leveraging. Plus, see examples of how companies from various industries are using multichannel activity to improve outcomes across the customer lifecycle.

More speakers coming soon.


Best Practice Multichannel Marketing

Brendan O'Kane

Managing Director - OtherLevels

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Date & Time
June 20, 2018
8:00 AM - 10:30 AM
8:00 am Registration & Networking
8:30 am Presentations commence
10:00 am Wrap up and questions
10:30 am Event Concludes
The Angliss Conference Centre
Level 5, 555 La Trobe Street
Melbourne, 3000

The Team

Rodney Ferro

Rodney Ferro

Interactive Minds

Chapter Director
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Ellen te Riele

Ellen te Riele

Interactive Minds

Event Manager
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Louisa Dahl

Louisa Dahl

Interactive Minds

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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.