Behind The Scenes: Digital Media Outcomes

Melbourne
Sept. 12, 2018, 8 a.m.

Event Details

Behind The Scenes: Digital Media Outcomes - 12th September Melbourne

What makes a successful paid digital media campaign? How can you make sure your media spend stays fresh, engages your audience and generates the best ROI possible?

At a time where there is more choice than ever on where and how to place your media and what to spend. We examine the most effective ways that marketers are finding their audience, selecting channels and measuring media success.

Join us as we explore how to re-invigorate your media activity to ensure your messages are fresh and attract attention. We’ll also consider what a good result looks like and how experiments can be used to effectively test and refine campaigns.

Whether you’re advertising across Facebook, Google, Spotify, YouTube or other publishers and using an agency, direct, manual or programmatic, there are continual changes and opportunities to stay across.

Take a look at what your peers are doing in this space and help keep your ideas fresh.

Book your ticket now.


Inclusions:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!


Our Speakers

Rebecca Smallchua, Senior Marketing Manager (Brand & Digital), Thankyou
Becky will demonstrate the benefits of running paid media campaigns alongside organic ones. Thankyou have a great engaged community (generated organically), but the challenges in reaching that audience regularly and where media is heading, the need for getting smart with paid media and limited budgets is imperative. Learn how you can leverage and grow your audiences and message reach with her hybrid approach.

Rye Smith, Digital Marketing Manager, Pullman Hotels and Resorts
Utilising a very limited budget, Rye will take us on a journey through a recent hotel marketing campaign that generated huge returns. Get behind the scenes, top tips from an expert and learn how to select the right media channel for your target audience.

Leah Dickenson, Interactive Director, OMD Melbourne 
Leah has spent the last ten years working in media agencies and will use this experience to step through examples of the 5 things you need to drive outcomes from your digital media. She will highlight the current media landscape and also how programmatic fits into the mix.

Speakers

Rebecca Smallchua

Rebecca Smallchua

Thankyou AUS

Senior Marketing Manager
See Bio
Rye Smith

Rye Smith

Pullman Hotels and Resorts

Digital Marketing Manager
See Bio
Leah Dickenson

Leah Dickenson

OMD Melbourne

Interactive Director
See Bio
When
Sept. 12, 2018
8 a.m. - 10:30 a.m.
 
Agenda
8:00 am Registration and networking
8:30 am Presentations and audience Q&A
10:00 am Finalisation and networking time
10:30 am Event concludes
 
Where
The Angliss Conference Centre
Level 5, 555 La Trobe Street
Melbourne, 3000
 

The Team

Rodney Ferro

Rodney Ferro

Interactive Minds

Chapter Director
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Ellen te Riele

Ellen te Riele

Interactive Minds

Event Manager
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Louisa Dahl

Louisa Dahl

Interactive Minds

CEO
View Profile

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.

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