What makes a successful paid digital media campaign? How can you make sure your media spend stays fresh, engages your audience and generates the best ROI possible?
At a time where there is more choice than ever on where and how to place your media and what to spend. We examine the most effective ways that marketers are finding their audience, selecting channels and measuring media success.
Join us as we explore how to re-invigorate your media activity to ensure your messages are fresh and attract attention. We’ll also consider what a good result looks like and how experiments can be used to effectively test and refine campaigns.
Whether you’re advertising across Facebook, Google, Spotify, YouTube or other publishers and using an agency, direct, manual or programmatic, there are continual changes and opportunities to stay across.
Take a look at what your peers are doing in this space and help keep your ideas fresh.
Rebecca Smallchua, Senior Marketing Manager (Brand & Digital), Thankyou
Becky will demonstrate the benefits of running paid media campaigns alongside organic ones. Thankyou have a great engaged community (generated organically), but the challenges in reaching that audience regularly and where media is heading, the need for getting smart with paid media and limited budgets is imperative. Learn how you can leverage and grow your audiences and message reach with her hybrid approach.
Rye Smith, Digital Marketing Manager, Pullman Hotels and Resorts
Utilising a very limited budget, Rye will take us on a journey through a recent hotel marketing campaign that generated huge returns. Get behind the scenes, top tips from an expert and learn how to select the right media channel for your target audience.
Leah Dickenson, Interactive Director, OMD Melbourne
Leah has spent the last ten years working in media agencies and will use this experience to step through examples of the 5 things you need to drive outcomes from your digital media. She will highlight the current media landscape and also how programmatic fits into the mix.
Rebecca Chua is Senior Marketing Manager- Brand & Digital at Thankyou, a social enterprise that exists to empower people to play a part in ending global poverty through simple everyday purchases. Thankyou gives 100% of profits from its range of over 45 consumer products across water, personal care and baby care to fund access to safe water, sanitation and maternal and child health respectively. So far, they’ve given more than $5.8 million to help hundreds of thousands of people in need.
During her time at Thankyou, Rebecca has helped execute several daring campaigns that have raised millions in funding, and seen the brand stocked in major retailers across the country. She shares the inspiring story of Thankyou so far, plus offers valuable insights into evolving marketing trends and instinctual marketing.
Rye has spent the better half of his life working in digital marketing and leading digital campaigns on the client-side and agency level. Currently Digital Marketing Manager for Accor Hotels, based at the Pullman Hotel in Adelaide. Passionate about running campaigns that deliver real ROI for clients, Rye makes sure that a solid strategy is front of mind when spending marketing dollars.
Leah has been in digital media since 2007. Getting her start at a publisher Leah moved to agency in order to develop closer relationships with clients. Since then she’s developed into a digital all-rounder with specialist experience in retail clients (Myer, Coles, Target, Jetstar).