Marketers are reliant on data to provide customer insights, reliable tracking and to drive efficiency and results. Yet data is rarely in a perfect state and there are challenges in how it is accessed, enhanced and utilised.
This month, Interactive Minds explores how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Our speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with second party data.
At this event you’ll see:
Data is a topic that every marketer needs to consider. Don’t miss this opportunity to find out how you can leverage data in 2018 and beyond. Get your ticket now.
This event is a seminar event and includes:
Drew Ascough, Leader – Performance Media & Analytics, Virgin Australia
Drew will explain how Virgin Australia approaches data and the staged journey they have taken in leveraging data to enable outcomes. Find out how Virgin utilises first, second and third party data and how collaboration has enabled opportunities. Plus, get insights into their 2018 award winning data campaign.
Michael Petersen, Director – Sales and Service, Data Fund
Michael will explain the current data landscape and discuss why brands are increasingly looking to second party data to enhance their customer insights. Find out the various data sources you can consider and their areas of value and see how other companies are approaching this opportunity.
John "Otto" Ottinger, Managing Director, Datalabs
In his presentation, Otto will share what data visualisation involves and why it’s valuable to marketers. He’ll talk through how to select the right data to use and showcase ways to provide valuable visualisations to your stakeholders.
In 2013 after years in Media Sales, Michael founded MyMediaTradingDesk, a digital media buying service that is fervently driving the programmatic digital advertising capability of marketers and privately owned agencies. In 2018 MMTD partnered with Data Fund, a groundbreaking way for marketers to unlock the power of their own data and to utilise other quality sources, as their exclusive representatives. Michael now speaks and educates passionately about how businesses can benefit from having a data strategy and how they can use it to ensure the measurability of real business outcomes from their digital campaigns.
I’m the founder and Director of Data Arts Ventures, an R&D and incubation facilitator, and Datalabs Agency, a data visualization and visual analytics design firm.
The work I do at Data Arts Ventures is about connecting emerging technologies and fields like machine learning with great design and great people. The Datalabs Agency, under my direction, focuses on four core areas: data strategy, visual communications, business intelligence, and workshops (training).
For the past 7 years Drew has managed the Performance Media & Analytics team at Virgin Australia Group of Airlines. Before that he has held digital marketing and strategy roles with Brisbane Marketing, UK Trade & Investment & Golden Circle.
With a strong digital analytics, optimisation and data background Drew works with the team and agency to drive results via performance led data driven marketing campaigns. He has developed an expertise and passion for the use of data to drive marketing and purchase decisions.