Activating the right data for real results

May 3, 2018, 8 a.m.

Event Details

Activating the right data for real results - 3rd May Melbourne

Marketers are reliant on data to provide customer insights, reliable tracking and to drive efficiency and results. Yet data is rarely in a perfect state and there are challenges in how it is accessed, enhanced and utilised.

This month, Interactive Minds explores how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Our speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with second party data.

At this event you’ll see:

  • How to deal with gaps in your data or data systems so you can improve ROI
  • How marketers can have trust/confidence in second party data
  • How to choose the most appropriate data to activate and draw insights from

Data is a topic that every marketer needs to consider. Don’t miss this opportunity to find out how you can leverage data in 2018 and beyond. Get your ticket now.


This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 25 minutes
  • Question and answer time will be held at the end

Book your ticket now.

Our Speakers

Drew Ascough, Leader – Performance Media & Analytics, Virgin Australia
Drew will explain how Virgin Australia approaches data and the staged journey they have taken in leveraging data to enable outcomes. Find out how Virgin utilises first, second and third party data and how collaboration has enabled opportunities. Plus, get insights into their 2018 award winning data campaign.

Michael Petersen, Director – Sales and Service, Data Fund
Michael will explain the current data landscape and discuss why brands are increasingly looking to second party data to enhance their customer insights. Find out the various data sources you can consider and their areas of value and see how other companies are approaching this opportunity.

John "Otto" Ottinger, Managing Director, Datalabs
In his presentation, Otto will share what data visualisation involves and why it’s valuable to marketers. He’ll talk through how to select the right data to use and showcase ways to provide valuable visualisations to your stakeholders.


Michael Petersen

Michael Petersen

Data Fund

Director – Sales and Service
See Bio
John Ottinger

John Ottinger


Managing Director
See Bio
Drew Ascough

Drew Ascough

Virgin Australia

Leader - Performance Media & Analytics
See Bio


May 3, 2018
8 a.m. - 10:30 a.m.


The Angliss Conference Centre
Level 5, 555 La Trobe Street Melbourne, 3000

The Team

Louisa Dahl

Louisa Dahl

Interactive Minds

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Samantha Horton

Samantha Horton

Event Manager
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.